EXPO PACK Facebook CONTACT SALES

Exhibiting at one of the EXPO PACK Mexican shows? Build awareness for your exhibit among pre-registered attendees via Facebook Sponsored posts (or Facebook video) as pre-registered attendees browse their Facebook feeds.

  • Target pre-registered attendees right in their Facebook feed (in Spanish)

  • One of the most cost-effective ways to drive pre-show awareness digitally

  • Limited to 5 sponsors per week

  • Choose from Facebook sponsored posts or Facebook video

  • Extremely limited inventory available -- either two weeks prior, one week prior, or week of


Awareness
Social

Awareness
Social

Sales Reps Should Keep the Following in Mind:

  • Even though these drive clicks, the main reason for buying is to drive awareness of your exhibit

Sales Collateral

Mundo PMMI Brochure

Mundo PMMI Brochure en Español

SUCCESSFUL CAMPAIGNS

Please submit the items indicated below. Materials are due 7 days before the start date of your campaign.

For a Sponsored Post:

  • Image - File Type .jpg or .png; Resolution 1080x1080; Ratio 1.91:1 to 1:1 (A)

    • Avoid images with text (text must compose less than 20% of the image)

    • Optimize attention with simple composition, bold color and appropriate cropping.

    • Convey relevance

  • Message - should include no more than 125 characters (including spaces) (B)

  • Headline - should be no more than 25 characters (C)

  • Link Description - No more than 30 characters (D)

  • Landing Page URL

For a Video:

  • Video file - 1280x720 with a minimum width of 600 pixels. Aspect ratio: Landscape 16:9, portrait 9:16. Videos should be between 10 and 30 seconds for optimal performance.

  • Image - size 1200X628 or 1800x1080. Images should have little to no text. Do not place a play button on your image, FB automatically adds one. (A)

  • Pre-header - no more than 90 characters, including spaces (B)

  • Description - no more than 25 characters, including spaces (C)