Packaging World E-Books CONTACT SALES

Lead generation

Identify professionals at companies in your target market.

Space is limited!

Our E-Books are written by our editors and designed to attract manufacturers in targeted markets who have plans to invest in equipment, materials or services.

  • Filled with the latest information on incorporating this type of equipment, material or service into packaging operations.
  • 3 months of marketing promotions to our database to drive downloads
  • Each download is a shared lead for all sponsors.
  • Limited to five concurrent sponsors.
  • Order now to hold your place in line.
  • For $17,000, an advertiser can purchase sole sponsorship over the report. They will receive the IFC, OBC, a Q&A, and custom question.

What counts as a lead?

  • Leads include contact details plus information on the type of equipment, material or service of interest to the respondent. Bonus question crafted around the topic focus of the E-Book.
  • Consent given by readers for email


Lead generation

Lead generation

Sales Info

Promotion of the the eBook could include, but are not limited to:

  • eBlasts
  • Newsletter announcements
  • Social Media promotion
  • Website ads on
  • Native Ads on
  • Modal pop-ups on

We’ll have a dedicated person watching performance on these and adjust the advertising as needed


Lead data includes full contact information/business card data

    • Name
    • Job Title
    • Email
    • Phone number
    • State 
    • Country
    • Company Name
    • Primary Industry
    • Job Duties


    Choose between a FULL-SLIDE AD or our AD TEMPLATE which highlights four of your product offerings.

    If interested in a full-slide ad, submit:

    • Ad Image
      • 1080 x 720 px
      • 300 PPI
      • .jpeg or .png format
    • Company Logo
      • Accepted formats - EPS, SVG, JPEG, PNG, and TIF.

    If interested in using our recommended template, submit:

    • Profile Body Copy - 950 characters max (including spaces). (A)
      • This amount will reduce by 48 characters for each break between paragraphs or subhead added.
    • Company Logo (B)
      • Accepted formats - EPS, SVG, JPEG, PNG, and TIF.
    • City and State of Company Headquarters

    And four sets of...

    • Product Ad Headline - 60 characters max (including spaces). (C)
      • Single line only.
      • Title case (capitalize the first letter of each word)
    • Product Description - 250 characters max (including spaces). (D)
      • Three lines maximum.
    • Call To Action - 20 characters max (including spaces). (E)
    • Landing page URL
    • Product Image (F)
      • 3 x 2 image ratio
      • Accepted formats - JPEG, PNG, or TIF PW-eBook-Ad-Specs.png


    If ad materials are not received by the materials deadline, your ad will not be included in the book. However, you will still receive all leads associated with the playbook.