Value Proposition
Turn e-blast engagement into further-qualified leads and sustained awareness. Add a custom question to uncover priorities and personalize follow-up, or use an e-blast extension to stay visible to everyone who engaged with your e-blast for 30 days post deployment.
Key Benefits
Custom Question Upgrade
- Further qualify every lead before they access your content. A required question gates the download, helping you identify which leads are best for immediate sales follow-up and which should be routed into a nurturing pipeline.
- Capture intent data that makes follow-up smarter. Form responses are immediately appended to the lead's record, helping your sales team easily evaluate priorities at a glance and tailor outreach to improve conversion.
- Enable quick segmentation and targeted nurturing. Use answers to pinpoint interests, drop leads into the right nurture campaigns, and convert them to marketing-qualified leads faster.
- Available for E-blasts, Newsletters, or Focus Newsletter ad placements.
E-blast Extension
- Keep building awareness after the e-blast deploys to stay top-of-mind. Most prospects aren’t ready to act after a single email touch, so continued visibility reinforces your message and supports longer buying cycles.
- Extend e-blast performance beyond the inbox. Targeted banner ads re-engage people who opened or clicked your e-blast across 130K+ brand-safe sites, strengthening recall and nurturing interest while they browse.
- You provide the creative; we do the heavy lifting. Our team manages targeting, placement, and delivery to keep you in front of e-blast engagers for 30 days post-send, generating an average of 15K impressions per campaign with no added work on your side.
