E-Blast Upgrade: Custom Question CONTACT SALES
Are you ready to start a two-way conversation with your target audience?
Build on your E-Blast purchase by including a Custom Question Upgrade in your marketing plan - a question chosen by you! We have access to the industry titles and decision makers who are searching for content and solutions like yours. You know what's most important to learn from your prospective customers to get the ball rolling, let us help you start a dialog with them.
What we'll need from you:
Give us your high-quality, engaging, and enticing material (be it a white paper, case study, or video), your questions, and we'll do the rest!
The questions may be formatted as dropdown, multiple-choice (single or multi-select), or text entry.
How it works:
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Readers receive an E-Blast email in our standard template.
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When they click on the ad, they are instantly recorded as a lead in LeadWorks.
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They are then directed to a form where they must answer the provided questions to access the content.
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Once the form is completed, the lead information in LeadWorks is updated with the reader’s answers.
Sales Info
Link to slides from sales meeting. REMINDER - THESE ARE FOR INTERNAL PURPOSES ONLY. Last updated 7/30/24.
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How the Custom Question works:
Readers receive your E-Blast. When they click on the ad, they are instantly recorded as a lead in Leadworks.
They are then directed to a form where they must answer the provided question(s) to access the content. Once the form is completed, the lead information in Leadworks is updated with the reader’s answer(s).
TIPS for the Question:
We see the goal of this custom question as a way for your advertiser to further qualify the leads they receive for their sales team or marketing nurturing campaigns.
Broad BANT (budget, authority, need, and timing) questions drive the most responses. Passive opt-in question that directly asks for commitment (such as, "Would you like to be contacted by a sales representative?") discourage responses.
Example 1: What is your biggest challenge in packaging and closure design?
- Sustainability and recyclability
- Cost and supply chain efficiency
- Performance and product protection
Example 2: Are you currently evaluating new packaging or closure suppliers?
- Yes, actively looking for solutions.
- Yes, but in the early research phase.
- No, not at this time.