PMMI Media Group Custom Research explores the trends driving your business and your current position in the marketplace. Our research helps you develop a brand and business strategy by providing a robust analysis of:
- Current brand awareness and perception of you and your competition
- Insight into your prospects' most critical needs
Armed with this information you can develop a marketing strategy uniquely suited for your brand that will generate a strong return on investment.
Research customized to your needs
Based on your needs, we conduct a tailored mix of in-person and online research, workshops, and focus groups with your targeted customers. Our proprietary, comprehensive customer database delivers unparalleled access to the decision-makers you need to reach and, more importantly, understand.
Gain insights about what buyers want and are expecting from you.
- Discover the most important value sought by buyers in your product category
- The customer pain points addressed by your products
- Misconceptions about your products/services
- Trends, market insights, go-to market strategies and pricing analysis to strengthen new product launches
Discover how you fit into the competitive landscape.
- Brand perception in areas such as quality/reliability, innovation, ease of use/changeover, pricing, TCO, service and support
- Views on your competition and their products/services
- Perceived value proposition
- Product line awareness and perception
Provide your customers with exclusive market insights.
- Exclusive market intelligence to share with your customers and strengthen your position as an industry authority
- Trends to guide future strategies and planning
Contact Jorge Izquierdo at 571.612.3200 for more information