Each issue of Contract Manufacturing and Packaging is distributed to 15,000 contract packagers and manufacturers.
This publication will be polybagged with Packaging World and distributed three times per year:
Our new and improved audience includes only actual contract manufacturers and packagers looking for machinery and materials solutions for their operations.
There are significant supply chain issues in the paper market, please see our billing policy for an update on terms for print cancellations.
The readers of the standalone publication will be contract manufacturers & packagers. The advertisers would be machinery and materials suppliers—pretty much who advertises currently. These advertisers should be happier because it is a purer, bigger audience versus what they were buying before.
·Old circ: 9,082 contract packagers (Dec. 2021 issue of CP)
·2022 circ: 18,000 contract packagers (April 2022 issue of CM&P)
·New circ: 15,000 contract packagers (starting April 2023)
The readers of the contract manufacturing & packaging section of Packaging World will be end users, of course. This is a great section for selling ads to contract manufacturers & packagers who want to reach buyers of CM&P services. (The content will be geared toward buyers.) The circ of actual buyers is about the same:
·Old circ of CM&P services buyers: 4,626 (Dec. 2021 issue of CP)
·New circ of CM&P services buyers (in PW): 4,554 (Feb. 2022 issue of PW, estimated)
It’s about the same; but consider that unlike the old CP, the total end user reach of is 46K (minus the small number of suppliers on the PW circ). So for contract manufacturer & packagers trying to reach end users who might use their services, it’s a MUCH bigger reach vs the old CP magazine (obviously at current PW page rates).
The existing directory, which runs in the winter issue, combines CPA members as well as associate/supplier members. Because we are altering the print circulation of the standalone CM&P Magazine to consist solely of contract manufacturers & packagers, the winter issue of CM&P Magazine will just list the Associate members only, since they want to be seen by CM&Ps. (We’ll continue to boldface advertisers in the issue.)
Separately, we’ll take the CPA member list (just the members, the CM&P’s, not the associate members/OEMs) and publish it in the June issue of Packaging World. Contract manufacturer & packager advertisers in that issue will be boldfaced in the directory, a nifty benefit for contract packagers who want to advertise with us.
AD CREATION SPECIFICATIONS
All advertising material MUST be submitted digitally.
• High-resolution PDF (300 dpi, CMYK), saved in X1:A format
• High-resolution (300 dpi, CMYK) TIFF or EPS file
If your digital file is in a different format than above, please contact Production Manager George Shurtleff (312-205-7890) to verify acceptability.
When creating your digital ad:
1. Embed all fonts or outline them.
2. Make sure all RGB and spot colors are converted to CMYK.
3. Do not use JPEG compression or native Photoshop files.
4. Make sure all images within the ad are 300 dpi and CMYK.
5. When creating a bleed advertisement, make sure all important material is within the live space and that the bleed size extends on all sides of the ad.
AD SUBMISSION GUIDELINES
Printing, binding methods: Printed offset and perfect-bound.
Inserts: Contact Production Manager George Shurtleff (312-205-7890)
Printing Specifications: Follow SWOP recommended standards.
Artwork: Any necessary artwork or copy preparation will be billed to advertiser.
Digital Ad Specifications: Packaging World is printed computer-to-plate (CTP). Ad material should be submitted in a digital or electronic format and must comply with the specifications that follow.
Accepted document formats: Properly produced PDFs are strongly encouraged. Documents saved as an EPS are also accepted. Please see additional details above.
Fonts: All fonts should be embedded or outlined.
Images: Make sure all images are CMYK and the file is fully flattened.
Proof: In compliance with PMMI Media Group policy, you are required to submit a SWOP 3 certified proof. If a SWOP certified proof is not submitted with an ad submission, the color reproduction of the ad will be based on industry standard best practices to achieve as accurate color as possible from the supplied digital file.
Submit your ad via our online ad portal, Send My Ad. We will set you up with a Send My Ad profile so you can easily submit your ad(s) through a direct materials upload link.
Contact & Shipping Information: Advertising production questions can be directed to George Shurtleff, Production Manager at 312-205-7890, ext. 1150, Packaging World, 401 N. Michigan Ave., Suite 1700, Chicago, IL 60611