Category Roadblock CONTACT SALES

Unleash Unrivaled Brand Visibility

Our Category Roadblock allows your brand to take center stage on our website, capturing the complete attention of a highly engaged audience actively researching solutions in the packaging and processing space. This isn't a fleeting banner ad – it's a category roadblock, granting you exclusive promotional rights to a specifically-targeted category segment of our web traffic. Essentially, you own every available ad slot on pages tagged with your purchased category.

Campaign Options

• 1 Month Campaign
  • Minimum of 16k impressions
  • No bonus impressions
• 3 Month Campaign
  • Minimum 50k impressions
    • 10k bonus impressions on parent category pages
  • Runs three consecutive months

This powerful advertising solution leverages the unique power of our online platform to connect you with a distinct audience – one that goes beyond print subscribers and our digital, 3rd party audience network reach. These web readers are actively engaged in looking at content on our site tagged with the category you purchase—making them prime candidates to discover the value your brand offers.

Are you the ideal advertiser?

Here's what makes this product a perfect fit for your brand:

• In-House Creative Power: You have the resources to develop compelling banner ads that showcase your solutions
• Content Arsenal at the Ready: You possess a library of high-value content that resonates with your target audience
• Crystal-Clear Message: You have a focused and impactful message you're eager to deliver to a specific segment of our packaging and processing audience

Learn more about Banner Ads (on our sites). 

Drive web traffic

Awareness

Targeted

Web

Sales Information

Process

1. Reach out to your CSM and make sure there are enough impressions available to fulfill the category the advertiser is requesting.
2.  If the CSM approves, add the needed line(s) to the plan using the appropriate category.
   - If they are just doing the single month, you only need to add the month they are selecting.
   - If they are looking to do a 3 month package, you will enter 3 separate lines and request a price adjustment from MaryAnn.
3. If you are selling the 3 month package, they must be 3 consecutive months.  If there are not 3 consecutive months available, you can not sell the 3 month package for that category.
4. We need a minimum of 2 weeks to get these campaigns set up and running as intended.  We can not sell anything last minute.
5. The client will need to provide a combination of 8-10 IMU and Leaderboard ads (300x250 and 970x90) in addition to the Native Ads for the Category page.

PE Premium Pricing

Premium pricing is in place for campaigns occurring around PACK EXPO Las Vegas, from August to September.

PW Premium Pricing: $7,500

PFW Premium Pricing: $7,500

PowerPoint

Last Updated July 15, 2024: Product Presentation

** REMINDER: These presenations are for internal purposes only. If you want to share with an advertiser, please review and make edits as this presentation may included hard costs and other sensitive information that should not be shared externally. In addition, plese note the last updated date above. The information in these presentations may be old or outdated. Please consult the Hub for the most current product information. 

FAQs

What if I don't have a piece of high value content to promote in the 2 native ad positions on the category page?

While it's encourage you take advantage of the native ad positions to drive traffic back to your site with a piece of high value content, we can also run IMU (300x250) banner ads in the native ad slots if you don't have content for the native ad positions.

Why are 8-10 banner ads required? Can an advertiser use the same creative and have those run throughout?

The reason we ask for 8-10 banner ad creatives is because their ad could appear 8-10 times on the same page.

For example, look at this feature-length article: https://www.packworld.com/coding-printing-labeling/coding-marking/article/22918056/paris-corp-meets-walmart-rfid-tagging-mandate. If your advertiser submitted only one banner ad and one medium rectangle creative, every ad would be the EXACT same on this article. If each ad creative were the same, it would not provide a positive reader experience. It also wastes the opportunity for the advertiser to develop themselves in front of an audience and have a reader get to know them through multiple—different—ad creative on the same webpage. That’s the strength of the category roadblock—they are owning this topic for a month and they are owning the (potentially) 8 to 10 ads a reader is seeing on a single article.

In addition, on the technical side, our ad-serving service does not allow a single ad creative to be served more than once per page for user experience purposes (so it’s not the same, single ad creative the entire page). This means that the service would show different ads than the advertiser’s and would be negating the Category Roadblock product (whose point is to own certain topics and be the only advertiser on screen).

If your advertiser doesn’t have the capacity to design 8-10 banner ads, we can produce the ads for them. Our production team (specifically, Riley and Madysen) have been trained to produce banner ads using AI technology. The advertiser will still have to provide goal of campaign, ideas for messaging, images and CTA. We will offer 3 rounds of revisions maximum. NOTE: This service is only available with the purchase of a category roadblock campaign. We will not provide this service for any other banner ad product.