Feature your subject matter expert in a custom Automation World podcast! This exclusive opportunity will position your company as an industry thought leader in a popular format.
Custom Podcast Process:
- Choose a compelling topic - The podcast topic should follow the "Automation World Gets Your Questions Answered" format and cover a subject mutually agreed upon between the sponsor and Automation World. The subject should be an automation-related technology, rather than a discussion about a specific branded product.
- Recording and posting - After recording the discussion between the SME and our editor, our podcast producer will edit the file as necessary to produce a professional quality podcast. The podcast will then be posted to AutomationWorld.com and other major podcast sites like iTunes and Spotify. The sponsor will also get a copy of the audio file.
- Article - As an optional upgrade, Automation World will write an article based on the podcast discussion and post it to AutomationWorld.com, relevant newsletters and social media. The sponsor will receive a PDF of the article.
- E-Blast Deployment - Automation World will deploy a custom e-blast to the AW e-database, which includes one or two call-to-actions: listen to the podcast and read the article, if produced.
SALES REPS SHOULD KEEP THE FOLLOWING IN MIND: