Automation World Newsletters CONTACT SALES

Automation World’s Newsletter advertising puts your message in front of tens of thousands of professionals who work with industrial automation products and technologies. Choose the edition that matches your marketing objectives.

Lead Generation

Our digital products offer state-of-the-art reporting, including real-time campaign analytics. LeadWorks, our proprietary lead management platform, can automatically filter, classify and deliver lead reports according to your preferences.

All Industries

Newsletter Dist. Description Frequency
Automation News Insights 43,000 From AW News Department; insights and analysis from Automation World journalists 6x per year
Automation Product Insights 41,000 From AW New Product Department; latest innovations in automation products 9x per year
Automation Skills 42,000 From AW Editors; perspectives on automation strategies 8x per year
Automation Focus 30,000 Sponsored content including white papers and videos. Multi-sponsor newsletter. 3x monthly

Industry Segments

Newsletter Dist. Description Frequency
Process Automation 13,500 From AW Editors; technology for flow production without interruption for industries including metals, oil and gas, pulp and paper, water/wastewater and utilities/power generation 6x per year
Food, Bev & Pharma 11,000 From AW's Stephanie Neil; technologies and trends in batch processing, including manufacturing of chemicals, consumer packaged goods, food and beverages, and pharmaceuticals Quarterly
Factory Automation 18,500 From AW's David Greenfield; covering discrete manufacturing, motion and safety for aerospace, automotive, fabricated metals, industrial machinery, material handling, logistics, OEM and machine building 7x per year

*Single/exclusive sponsored newsletters include 5 paid ad spots and does not guarantee that other companies will not appear within the newsletter in paid or non-paid placements.


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Lead generation
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SUCCESSFUL CAMPAIGNS

Please submit the items indicated below. Materials are due 10 business days before the newsletter mail date.

  • Exclusively sponsored newsletters feature five ads from a single advertiser.
  • Multi-sponsor newsletters feature one ad per advertiser.

Exclusive Sponsor Ad Specs (5 ads total for Exclusive) 

  • Image - 176 px x 132 px (jpeg, png or gif) (A)
  • Company Name (B)
  • Headline - 100 characters max (including spaces) (C)
  • Call to Action - Learn More / Watch Video / Download / or custom 16 characters (including spaces) (D)
  • URL or associated asset
  • Logo and landing page URL

Spec_FINAL.ByRhEjOMI.png

Automation Focus

  • Ad image: 179px x128px (jpeg, png, gif) (A)
  • Headline: 70-character count maximum, including spaces (B)
  • Company Name (D)
  • CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD / or custom 16-character count max, including spaces (E)

PW-Spotlight-Spec-FINAL.BJGUxww_L.png

Shane Novacek, Marketing Communications Manager |

Beckhoff Automation

"The newsletters are very flexible where you can plug in pretty quickly any new content whether you've got new video or white papers or new featured products, it's really easy to put it together in with the interface you have and being able to save all content from prior news releases; it's really easy to call up something that you sent out last year but you want to send out a reminder or tie it in with, if there are complimentary technologies that connect, tell a more cohesive story and do it in a way that's really easy. It's always a reliable volume lead gen." 

"The newsletters are very flexible where you can plug in pretty quickly any new content whether you've got new video or white papers or new featured products, it's really easy to put it together in with the interface you have and being able to save all content from prior news releases; it's really easy to call up something that you sent out last year but you want to send out a reminder or tie it in with, if there are complimentary technologies that connect, tell a more cohesive story and do it in a way that's really easy. It's always a reliable volume lead gen." 


Shane Novacek, Marketing Communications Manager |

Beckhoff Automation