Automation World Newsletters CONTACT SALES

Automation World’s Newsletter advertising puts your message in front of tens of thousands of professionals who work with industrial automation products and technologies. Choose the edition that matches your marketing objectives.

Lead Generation

Our digital products offer state-of-the-art reporting, including real-time campaign analytics. LeadWorks, our proprietary lead management platform, can automatically filter, classify and deliver lead reports according to your preferences.

All Industries

Newsletter Dist. Description Frequency
Automation News Insights 47,000 From AW News Department; insights and analysis from Automation World journalists Twice each month
Automation Product Insights 46,000 From AW New Product Department; latest innovations in automation products Twice each month
Automation World's Key Insights 47,000 A roundup of insights for engineering, IT and operations professionals, featuring popular recent posts and discussions Once per month
Automation Skills 46,000 From AW Editors; perspectives on automation strategies Once per month
Automation Focus 37,000 Sponsored content including white papers and videos. Multi-sponsor newsletter. Up to 3 times per month
System Integrators 13,000 Top Blogs from the Control System Integrators Association Once per month

Industry Segments

Newsletter Dist. Description Frequency
Continuous Processing 18,000 From AW Editors; technology for flow production without interruption for industries including metals, oil and gas, pulp and paper, water/wastewater and utilities/power generation Monthly
Food, Bev & Pharma 14,000 From AW's Stephanie Neil; technologies and trends in batch processing, including manufacturing of chemicals, consumer packaged goods, food and beverages, and pharmaceuticals Twice each month
Factory Automation 23,000 From AW's David Greenfield; covering discrete manufacturing, motion and safety for aerospace, automotive, fabricated metals, industrial machinery, material handling, logistics, OEM and machine building Twice each month

Market Focused

Newsletter Dist. Description Frequency
Industrial Internet of Things 28,000 From AW's IIoT Desk; this newsletter is comprised of supplier-provided videos and white papers; a multi-sponsor newsletter. Quarterly

*Single/exclusive sponsored newsletters include 5 paid ad spots and does not guarantee that other companies will not appear within the newsletter in paid or non-paid placements.


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SUCCESSFUL CAMPAIGNS

Please submit the items indicated below. Materials are due 10 business days before the newsletter mail date.

  • Exclusively sponsored newsletters feature five ads from a single advertiser.
  • Multi-sponsor newsletters feature one ad per advertiser.

Exclusive Sponsor Ad Specs (5 ads total for Exclusive) 

  • Image - 176 px x 132 px (jpeg, png or gif) (A)
  • Company Name (B)
  • Headline - 100 characters max (including spaces) (C)
  • Call to Action - Learn More / Watch Video / Download / or custom 16 characters (including spaces) (D)
  • URL or associated asset
  • Logo and landing page URL

Spec_FINAL.ByRhEjOMI.png

Automation Focus

  • Ad image: 179px x128px (jpeg, png, gif) (A)
  • Headline: 70-character count maximum, including spaces (B)
  • Company Name (D)
  • CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD / or custom 16-character count max, including spaces (E)

PW-Spotlight-Spec-FINAL.BJGUxww_L.png

Shane Novacek, Marketing Communications Manager |

Beckhoff Automation

"The newsletters are very flexible where you can plug in pretty quickly any new content whether you've got new video or white papers or new featured products, it's really easy to put it together in with the interface you have and being able to save all content from prior news releases; it's really easy to call up something that you sent out last year but you want to send out a reminder or tie it in with, if there are complimentary technologies that connect, tell a more cohesive story and do it in a way that's really easy. It's always a reliable volume lead gen." 

"The newsletters are very flexible where you can plug in pretty quickly any new content whether you've got new video or white papers or new featured products, it's really easy to put it together in with the interface you have and being able to save all content from prior news releases; it's really easy to call up something that you sent out last year but you want to send out a reminder or tie it in with, if there are complimentary technologies that connect, tell a more cohesive story and do it in a way that's really easy. It's always a reliable volume lead gen." 


Shane Novacek, Marketing Communications Manager |

Beckhoff Automation