Ahead of the PACK CONTACT SALES

In a crowded show environment like PACK EXPO, grabbing attention before the doors even open is critical. Attendees are busy, overwhelmed—and most importantly—looking for solutions.

That’s why we’re offering a powerful way to stand out:
A short, eye-catching teaser video served directly on YouTube, promoted to PACK EXPO pre-registered attendees, and included on the official PACK EXPO Las Vegas YouTube channel.

How it works:

• Teasers are promoted before the show to pre-registered attendees.
• Videos are organized by category, making it easy for interested buyers to find you.
• They're multi-sponsor, which increases engagement through thematic discovery.
• Hosted on YouTube and positioned with official PACK EXPO content.
• Just send us your press release, website listing, b-roll, or product images—and we’ll do the rest.

Details:

• 5 weeks of promotion driving pre-registered PACK EXPO attendee traffic to the video on YouTube.
• Promotion includes a Facebook campaign targeting pre-registered attendees.
• Up to three advertisers per video.
• Video posted as both a YouTube short and standard video.

Episode topics include:

• Bagging, Pouching & Wrapping Equipment 
• Cartoning, Multipacking & Case Packing 
• Materials - Closures & Containers 
• Coding, Labeling & Printing Equipment 
• Controls & Machine Components 
• Converting & Package Forming Equipment 
• Conveying, Feeding & Handling 
• Filling, Capping & Closing 
• Materials - Flexible packaging 
• Inspection & Testing Equipment 
• Palletizing & Load Stabilization - includes robotics 
• Plant Facilities, Infrastructure & Operations 
• Processing Equipment 
• Tray, Clamshell & Blister Packaging Equipment

The Ahead of the PACK video featuring your product placement will be sent to you for a single round of review prior to its release. While you will be able to review the final video clip, the script will be developed by a member of our team. Please note that this is intended as a teaser of your offering and may not include all product details.

Awareness

Targeted

Web

PACK EXPO Intl.

Sales Info

Reporting Metrics:

• Views on YouTube
• % playthrough on YouTube
• Standard Facebook reporting

Promotion:

• 5 weeks promotion driving traffic to the video on YouTube
• Facebook video ad running one of the 4 weeks before the show or the week of the show
• Video lives on YouTube PACK EXPO Playlist, YouTube shorts, and on brand site

Why Promote via Facebook?

• 60% of all time spent on Facebook is spent watching video content
• 70% of US adults use Facebook vs 32% using LinkedIn
• Average Facebook user logs in 8 times per day
• Average user spends 30 minutes per day on Facebook

Here is a summary of each Ahead of the PACK category with how many videos and advertiser spots were available upon the product's release:

• Bagging, Pouching & Wrapping Equipment: 2 Videos, 6 Advertiser Spots
• Cartoning, Multipacking & Case Packing: 3 Videos, 9 Advertiser Spots
• Closures & Containers: 1 Videos, 3 Advertiser Spots
• Coding, Labeling & Printing Equipment: 2 Videos, 6 Advertiser Spots
• Controls & Machine Components: 1 Video, 3 Advertiser Spots
• Converting & Package Forming Equipment: 1 Video, 3 Advertiser Spots
• Conveying, Feeding & Handling: 3 Videos, 9 Advertiser Spots
• Filling, Capping & Closing: 3 Videos, 9 Advertiser Spots
• Flexible packaging: 1 Video, 3 Advertiser Spots
• Inspection & Testing Equipment: 2 Videos, 6 Advertiser Spots
• Palletizing & Load Stabilization: 2 Videos, 6 Advertiser Spots
• Plant Facilities, Infrastructure & Operations: 1 Video, 3 Advertiser Spots
• Processing Equipment: 2 Videos, 6 Advertiser Spots
• Tray, Clamshell & Blister Packaging Equipment: 1 Video, 3 Advertiser Spots

For up to date inventory, please use the "Date-Based Product Position Availability Tool".

FAQ

Q: What will the order of advertisers be determined for a video?

A: The order of advertisers’ videos within a category is determined by the sequence of purchase. The first advertiser to buy secures the first spot in the video, the second advertiser takes the second spot, and so forth. 

Q: How will advertisers be listed in the video description?

A: Underneath a short blurb describing the video, advertisers will be listed in order of video appearance. Their listing will appear as, "See more from [COMPANY NAME] at [COMPANY URL]." An example is included in the specs page.

Inventory Smartsheet

**NOTE** For up to date inventory, please use the "Date-Based Product Position Availability Tool".