Retarget the high-intent ProSource audience via LinkedIn campaign with the goal of driving traffic to the your target URL.
Why is the audience valuable?
Available Audience Categories
Why would someone pick PAN or Buyers Intent?
Reach our 1st party subscribers that are verified end users in specific industries, job duties, and expressed machinery buying interest through SHOW data. Target this audience via LinkedIn, Facebook, 3rd party Banner Ads, or 3rd party Video Pre-Roll.
Buyers Intent — Value: Verified Companies Searching for Machinery
Reach verified end-user companies that have actively researched machinery or materials on a high-intent website (ProSource) within a specific machinery category. Target this audience via LinkedIn, using specific decision-maker job titles.
These are two distinctly different audiences, both with their own unique value and benefits for an advertiser. Which avenue an advertiser should go depends on their goals.
How do we know who is searching ProSource?
We use website visitor identification software to identify companies and then target key decision-maker titles from these companies via LinkedIn
Can we target Buyer Intent Campaigns by other channels such as Facebook or third-party banner ads?
At this time, we are only using LinkedIn because of their company targeting capabilities.
How long do records stay in the target audience?
Due to long buying cycles, we will keep contacts in the targeted audience for 1 year with updates made monthly.
Will more categories be added?
Available categories and subcategories can grow in the future as audience size allows. Our minimum threshold is 20,000 contacts per category.
How long does each campaign run?
Similar to the existing LinkedIn offering, campaigns will run for two weeks.
Headline - should be no more than 25 characters (C)
Landing Page URL
Image OR Video
If Image - File Type .jpg or .png; Resolution 1080x1080; Ratio 1:1 OR Resolution 1200xx628; Ratio 1.91:1
Avoid images with text (text must compose less than 20% of the image)
Optimize attention with simple composition, bold color and appropriate cropping.
**Our specs for text word count are strict so that we can accommodate all LinkedIn placements, whether it’s in the main feed on desktop or in a mobile banner.