Account-Based Buyer Intent — LinkedIn CONTACT SALES

Reach decision-makers at verified CPGs who are actively researching machinery, targeting by the category they are looking to purchase.

Retarget the high-intent PMMI ProSource audience via LinkedIn campaign with the goal of driving traffic to the your target URL.

Why is the audience valuable?

• End users searching the PMMI ProSource directory are more likely to be in in-market for a solution in the categories they search.
• This unique offering extends targeting beyond the PMMI Media Group database to additional decision-maker contacts associated with targeted companies.

Available Audience Categories

• Bagging, Pouching, Wrapping
  • Form / Fill / Seal
  • Bag, Pouch, Fill & Seal
• Cartoning, Multipacking & Case Packing
  • Cartoning
  • Case / Tray Packing
• Controls, Software & Components
• Coding, Marking & Labeling
  • Labeling
  • Coding / Marking
• Conveying, Feeding & Handling
  • Conveyors & Accumulators
• Filling, Capping & Closing
  • Liquid Fillers
• Inspection & Testing Equipment
• Materials Containers & Consumables
• Palletizing & Load Stabilization
• Plant Facilities, Infrastructure & Operations
• Processing Equipment
• Robotics
  • Robotics Manufacturers

Drive web traffic

Awareness

Social

Targeted

Web

Sales Rep Info

Why would someone pick PAN or Buyers Intent?

FAQ

How do we know who is searching PMMI ProSource?

We use website visitor identification software to identify companies and then target key decision-maker titles from these companies via LinkedIn

Can we target Buyer Intent Campaigns by other channels such as Facebook or third-party banner ads?

At this time, we are only using LinkedIn because of their company targeting capabilities.

How long do records stay in the target audience?

Due to long buying cycles, we will keep contacts in the targeted audience for 1 year with updates made monthly.

Will more categories be added?

Available categories and subcategories can grow in the future as audience size allows. Our minimum threshold is 20,000 contacts per category.

How long does each campaign run?

Similar to the existing LinkedIn offering, campaigns will run for two weeks.

How much traffic does the PMMI ProSource Website receive?

 The quarterly average (January, February, March 2024) is 50,371 users. Next traffic update coming June 2024.

Why are sub-categories inventoried together?

Example: Anyone who visits Form/Fill/Seal will automatically be thrown into the Bagging, Pouching, and Wrapping audience. This means an ABBIC campaign targeting Form/Fill/Seal will have identical names to an ABBIC campaign targeting Bagging, Pouching, and Wrapping. While some overlap is fine, too much overlap (AKA: too many campaigns targeting the same audience) drives up prices and lowers performance. This is why we have specific inventory constraints to maintain performance for our advertiser's ABBIC campaigns.

Breakdown of ABBIC During the Show

Account-Based Buyer Intent — LinkedIn

• Retarget the high-intent PMMI ProSource audience via LinkedIn campaign with the goal of driving traffic to the your target URL.
• Products to select in Naviga/MDT:
  • PS - Account-Based Buyer Intent — LinkedIn (PSLI)

Account-Based Buyer Intent — LinkedIn — during Show Season

• This is the same product as Account-Based Buyer Intent LinkedIn detailed above, EXCEPT—for the four weeks before PACK EXPO and two weeks after PACK EXPO—charged at a premium.
  • Why are we charging a premium if this product doesn’t focus on PACK EXPO attendees?
    • During PACK EXPO season, we have many more PAN campaigns running compared to other times of year (due to the PAN for PACK EXPO product).
    • To maintain the performance of all our campaigns, we must increase the hard costs for these campaigns. This consequently also increases the price of ABBIC LinkedIn and Facebook for our advertisers during this time.
  • Why do we have to increase hard costs?
    • Joan has a great presentation that breaks down this concept, comparing PAN campaigns to cupcakes – with hard costs being the “batter”.
• Pricing:
  • • PS - Account-Based Buyer Intent - LinkedIn - Premium Timing
      • 2024 - $5,950
      • 2025 - $6,150
• The exact dates this applies to...
  • 2024: 10/4/24 to 11/15/24
  • 2025: 8/29/25 to 10/3/25

***Median CTR for ABBIC is 5.56% as of 4/9/2024.

Categories we're working on - NOT AVAILABLE FOR SALE (yet)

• Bagging, Pouching, Wrapping

• Wrapping (In Development)
• Cartoning, Multipacking & Case Packing

• Multipacking (In Development)

• Coding, Marking & Labeling

• Printing (In Development)
• Conveying, Feeding & Handling
• Product & Package Handling (In Development)
• Filling, Capping & Closing
• Dry Fillers (In Development)

• Materials Containers & Consumables

• Flexible Packaging (In Development)

• Containers (In Development)

• Plant Facilities, Infrastructure & Operations

• Food & Dry Ingredient Handling (In Development)

• Food & Beverage Processing Equipment (In Development)