2024 Packaging World Newsletters CONTACT SALES


Lead generation
Email

Reach decision-makers via Packaging World Newsletters

Newsletters put your message in front of qualified packaging professionals and individuals who have signed up for specific editions. Reserve early, for best selection.

Broad Reach

Newsletter Dist. Description Single Sponsor* Multiple Sponsors
Packaging World - Daily Edition 33,000 Breaking news, packaging tips, package design and marketing strategies, and the latest in new packaging machines; edited by the Packaging World editorial team. Sent Monday through Thursday.  Yes Not Available
Packaging World - Weekly Edition 33,000 Round-up of the best-performing articles from the past week; edited by the Packaging World editorial team. Sent on Fridays. Yes Not Available
Packaging World - Beta 33,000 Long-Form Editorial Newsletters contain two permission-based lead ad spots** and long-form editorial content. The overall design will change throughout the year and will not be provided to advertisers in advance. Reach the same Packaging World audience at a discounted price. Yes Not Available
Packaging Focus 52,500 Supplier content, including white papers and videos Not Available Yes

  

*Single/exclusive sponsored newsletters include 3 paid ad spots and does not guarantee that other companies will not appear within the newsletter in paid or non-paid placements.

**What are permission-based leads? When a viewer clicks on an ad in the newsletter, they will be taken to a landing page asking for consent to share their information with the advertiser. This helps to shift our lead model to the highest data compliance standards while simultaneously providing higher-value leads, as these leads have given explicit consent to be contacted.


Lead generation
Email

Lead generation
Email

Sales Reps Should Keep the Following in Mind:

Reservations:

  • created over a month before the mailing date - 14 calendar days
  • created less than a month before the mailing date - 4 calendar days
  • created less than 2 weeks before mailing date – 48 hours

For date option:
An unsold date will no longer be available in MP 12 calendars day before the send date.

SUCCESSFUL CAMPAIGNS

Please submit the items indicated below. 

  • Exclusively sponsored newsletters require five ads from a single advertiser.
  • Multi-sponsor newsletters feature one ad per advertiser.

Packaging World Newsletter — Daily (4 ads total)

For each ad:

  • Image - 300 x 300 px (jpeg, png or gif) (A)
  • Company Name - 50-character maximum (B)
  • Headline - 80-characters max (including spaces) (C)
  • URL or associated asset

For Daily newsletters, please also include:

  • Company logo 
    • Horizontal rectangle shape is strongly recommended.
  • Landing Page URL

NL-Ad-2024.png

   

Packaging World Newsletter — Weekly (3 ads total)

For each ad:

  • Image - 300 x 300 px (jpeg, png or gif) (A)
  • Company Name - 50-character maximum (B)
  • Headline - 80-characters max (including spaces) (C)
  • URL or associated asset

NL-Ad-2024.png

For Weekly newsletters, please also include:

  • Image - 300 x 300 px (jpeg, png or gif) (A)
  • Company Name - 50-character maximum (B)
  • Headline - 80-characters max (including spaces) (C)
  • Copy - 100-character maximum (including spaces) (D)
  • URL or associated asset

Weekly-PW-Ad-Newsletter.png

   

Multi-Sponsor Newsletters (Packaging Focus)

  • Headline: 70-character count maximum, including spaces (A)
  • Ad Copy: 280-character count maximum, including spaces (B)
  • Ad image: 179px x128px (jpeg, png, gif) (C)
  • CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD / or custom 16-character count max, including spaces (D)
  • Company Name (E)

Focus-Spec-FINAL.png

      

Packaging World Newsletter — Beta

  • Company Name (A)
  • Headline: 70-character count maximum, including spaces (B)
  • Ad image: 179px x128px (jpeg, png, gif) (C)
  • Ad Copy LONG: 280-character count maximum, including spaces (D)
  • Ad Copy SHORT: 100-character maximum, including spaces (D)
  • CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD / or custom 16-character count max, including spaces (E)

PW-Beta-Ad-2024.png

Amanda Dahlby, Marketing Manager

Glenroy

"We have a lot of flexibility and a lot of options when we're in those newsletters. The other great piece of that is the content of those newsletters are always very supportive of what we're promoting. For example, we had the jars for the cannabis industry, and the lead story on today's newsletter was about cannabis packaging. So, it all fits together really well. It gives us a lot of opportunity."

"We have a lot of flexibility and a lot of options when we're in those newsletters. The other great piece of that is the content of those newsletters are always very supportive of what we're promoting. For example, we had the jars for the cannabis industry, and the lead story on today's newsletter was about cannabis packaging. So, it all fits together really well. It gives us a lot of opportunity."


Amanda Dahlby, Marketing Manager

Glenroy