Typical questions during a case study interview

For Sponsor:

• Target Audience – who is case study intended for?
• What is their situation/pain point?
• What is key message you want to convey?

For individual being interviewed:

• Company, Title/role – how long in role
• Mindset, situation, challenges, problems, needs?
• What was situation/needs that led to look for a solution? (how does the story begin?)
• What problem trying to solve? What looking for? What were criteria?
• What were the options/possibilities?
• How gather information?
• How decide on specific solution?
• What were the key features, benefits, reasons for picking specific solution? What was the most important reason? What was unique/differentiating about solution selected?
• Describe experience implementing?
• How is your organization using the solution?
• How is it performing?
• What are the benefits? (most important benefit)
• Lessons learned through this experience? Most important lesson/observation?
• Advice to others in similar situations?
• What do you know now that you wish you knew earlier in process?