• Share a case study. The most popular webinars focus on practical strategies to address key industry issues. As such, a very successful approach is to feature a high-profile organization or end-user in a case study about ways they addressed a common or incredibly difficult challenge. (Involving multiple end-users can be even better!)
  • Time your webinars with your ideal attendee’s availability in mind. Our staff will help you identify the best times of day and days of week to capture the greatest number of attendees. For multiple webinars, you’ll want to give similar care to how you pace content. Your audience will find ongoing education every few weeks a much more compelling proposition than back-to-back weekly sessions.
  • “Package” when possible. When presenting multiple webinars, stagger sessions over time and promote them as a package. Doing so will be more successful than presenting the same content as occasional one-offs.
  • Tease, don't tell. The most enticing webinar descriptions focus on key takeaways for attendees. (What can they learn/ be able to do that they couldn’t have been able to without advice from your speaker?) Also, a common mistake is to summarize the entire presentation. You’ll get far more sign-ups by leaving folks hungry to know more.
  • Let your speakers shine. Keep speaker bios very customized to the audience/topic (and short!), and use recent pictures. Ideally, provide a color image that is 400 X 400 pixels in a jpeg or png format. Setting up your content this way will help encourage a connection with registrants and the speaker and help personalize your content.
  • When it’s finally go time, use a landline in a quiet location. With all the hard work that goes into creating your presentation, you’ll want to make sure everyone can hear you. Speakers should avoid giving a presentation by cell phone or in a noisy or crowded area.