Targeted E-blast CONTACT SALES

CONTACT SALES

Want to target a very select audience via email? Our Targeted E-blasts give you complete control over the list and message. Reach your target audience compiled from contacts across all brands in our database.

Finally, there is a way to match a very specific message to a very specific audience!

  • Targeting enables you to reach a very specific audience that you define

  • Choose your audience, selecting from over 25 industries, 60+ buying interest categories and a dozen plant processes

  • Send a stand-alone e-blast or as part of a multi-touch package

    • Frequency is key. We recommend purchasing Targeted e-blasts as part of a package whenever possible.

Fewer, but higher-quality leads.

  • You'll receive fewer, but higher-quality leads than traditional e-blasts. Remember, it’s not about the numbers; it’s about getting your message to the exact people you want to reach.

  • You may see 5-15 leads, but they are the RIGHT 5-15 leads.


Drive web traffic
Lead generation
Email
Targeted
PAN

Sales Reps Should Keep the Following in Mind

  • If additional audience is purchased, enter as a custom Product in Media Planner

    • $415/CPM for non-PMMI members

  • Choose the eblast type based on your message and type of collateral

  • Video eblasts typically outperform White Papers or Product Updates

    • Video eblast Median open rate: 2.3%

    • White Paper eblast Median open rate: 0.9%

    • Product eblast Median open rate: 0.7%

  • Targeted eblasts deploy on Tuesdays and Thursdays (beginning in 2020). Choose the month you would like your eblast to deploy at the time of sale. Dates are booked once materials have been received.

  • Audiences are limited and booked on a first come, first served basis. Get your materials in early to ensure the largest possible audience on the date you want.

Sales Collateral

Targeted e-blast sell sheet

Additional Information

Miscellaneous Items

SUCCESSFUL CAMPAIGNS

Please submit the items indicated below. Materials are due 30 days before the start date of your campaign.

  • White paper, video, etc. (or associated URL)

  • 8-10 word headline (A)

  • 600 characters max. description (B)

  • 60 character max subject line (including spaces)

  • Hero shot: 300x263 pixels (C)

  • Company logo 197 pixels max width (D)

  • Company home page URL (E)

  • Optional header image 1280x285 pixels (F)

    • PMG can provide a header image

Shane Novacek, Marketing Communications Manager

Beckhoff Automation

"It's the right balance of quantity and quality, where sales people are getting their leads and they're not running into a situation where something's completely off base or is a totally cold lead and they're angry because they wasted 15 minutes trying to reach somebody who’s not interested. The hit rate's better."

"It's the right balance of quantity and quality, where sales people are getting their leads and they're not running into a situation where something's completely off base or is a totally cold lead and they're angry because they wasted 15 minutes trying to reach somebody who’s not interested. The hit rate's better."


Shane Novacek, Marketing Communications Manager

Beckhoff Automation