Packaging Robotics Playbook CONTACT SALES

Identify professionals at companies that have plans to automate their packaging with robotics.

Be assured of a return on your marketing investment with Packaging World's new guaranteed leads Playbook, edited for packaging professionals investigating robotic packaging technologies.

The Robotics Playbook is a free e-book, written specifically by us to attract professionals who have plans to invest in packaging robotics.

  • Filled with latest information on incorporating robotics into packaging operations
  • Promoted to our database across multiple channels (e-mail, website, social media) to drive downloads and readership
  • Sponsors receive guaranteed leads; each download is a shared lead for all sponsors.
  • Limited to five concurrent sponsors. Sponsorships run until lead guarantee is fulfilled.
  • Order now to hold your place in line

What counts as a lead?

  • Two tiers available (75 leads, no ad; 125 leads, includes full-page ad--see gallery, at right)
  • Marketed to U.S. and Canadian end users only
  • End users count toward the lead guarantee; OEMs and other suppliers excluded
  • (OEMs can be included upon request.)
  • Leads include contact details plus information on the type of packaging automation of interest to the respondent
  • Full consent given by readers for email contact only; phone numbers and phone consent is not given

Full-contact lead data

Full contact information / business card data

  • Name
  • Job title
  • Business Email
  • Country
  • Company name
  • Company Website URL
  • Primary Industry
  • Detailed industry
  • Job Responsibilities

Plus buying interest data:

Which uses of robots or cobots most interest you (select all that apply)?

Primary packaging 

☐ Thermoform/primary tray loading
☐ Bag/pouch handling
☐ Bottle handling
☐ Container loading
☐ Kit assembly
☐ Multipack
☐ Package inserts
☐ Variety pack

Secondary packaging

☐ Can stacking
☐ Carton loading
☐ Case packing
☐ Case erector/case sealing
☐ Tray loading and unloading
☐ Variety packing/bundling
☐ Palletizing/Depalletizing

When do you anticipate having a need for robots/cobots at your facility?

🔘Within the next 12 months
🔘Between 1-3 years
🔘Just researching for the future

Is your facility a washdown environment?


Lead generation

Lead generation


  • Sponsorship runs until lead guarantee is reached. Could be 1 month, could be 3 months, etc.
  • Sponsors can choose whether they want to include or screen out packaging OEMs from their leads.
  • Playbooks will be updated monthly with new advertisers, and expiring advertisers will be removed.
  • These aren't "hard" leads of people ready to talk to the customer's salespeople. But they ARE leads of people who have an interest in automating with robotics--raising their hand, showing interest.
  • Waitlist


A- Logo Size: No wider/taller than 140px 

B- Company Name 

C- Company Location

D- Company Description Character Count: 270 max (including spaces)

E & F- 2 sections of additional text: 130 max (including spaces)

G- Ad Image Size: 3.6192in x 1.9896in (260.5px by 143.25px)

H- Ad Headline Character Count: 78 max (including spaces)

I- Ad Body Character Count: 190 max (including spaces)

J- Ad Call to Action Options: Watch Video, Learn More, Read More, Download