2023 ProFood World Newsletters CONTACT SALES


Lead generation
Email

Newsletters put your message in front of qualified packaging and processing professionals and individuals who have signed up for specific editions. Reserve early, for best selection.

Broad Reach

Newsletter Dist. Description Single Sponsor* Multiple Sponsor
PFW Hand Picked 27,500 Editor Aaron Hand's signature weekly, covering the latest news and developments. Yes Not Available
ProFood Focus 20,000 Sponsor-supplied content; white papers, videos, etc. Not Available Yes
ProFood World New Issue Alert 29,000 Preview of the current issue of ProFood World, with links to articles Not Available Yes

Tradeshow Support

Newsletter Dist. Description Single Sponsor* Multiple Sponsor
Spotlight on PACK EXPO 20,000 Published in the weeks leading up to PACK EXPO Connects, featuring videos and highlights of new equipment and products Not Available Yes

Distribution counts are approximate and subject to fluctuation.

*Single/exclusive sponsored newsletters include 5 paid ad spots and does not guarantee that other companies will not appear within the newsletter in paid or non-paid placements.


Lead generation
Email

Lead generation
Email

SUCCESSFUL CAMPAIGNS

Please submit the items indicated below. 

  • Exclusively sponsored newsletters require five ads from a single advertiser.
  • Multi-sponsor newsletters feature one ad per advertiser.

Exclusive Sponsor Newsletter Ad Specs 

For each ad:

  • Image - 176 px x 132 px (jpeg, png or gif) (A)
  • Company Name (B)
  • Headline - 100 characters max (including spaces) (C)
  • Call to Action - Learn More / Watch Video / Download / or custom 16 characters (including spaces) (D)
  • URL or associated asset

For Exclusive sponsored newsletters, please also include:

  • Company logo and landing page URL 
    • Logo image: 200px x 65px (jpeg, png, gif)

Spec_FINAL.png

Multi-Sponsor Newsletters

Focus

  • Headline: 70-character count maximum, including spaces (A)
  • Ad Copy: 280-character count maximum, including spaces (B)
  • Ad image: 179px x128px (jpeg, png, gif) (C)
  • CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD / or custom 16-character count max, including spaces (D)
  • Company Name (E)

New Issue Alert

  • Headline: 100-character count maximum, including spaces (A)
  • Ad Copy: N/A (B)
  • Ad image: 176px x132px (jpeg, png, gif) (C)
  • CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD / or custom 16-character count max, including spaces (D)
  • Company Name (50-character maximum) (E)
  • Link/URL: one URL or PDF file for image, headline and CTA button

Focus-Spec-FINAL.S1n-BViOI.png

Spotlights

  • Image - 179px x128px (jpeg, png, gif) (A)
  • Ad headline: 70-character count maximum, including spaces (B)
  • Hall & Booth number only (20 char max.) (C)
  • Company Name (D)
  • Call to Action - Learn More / Watch Video / Download / or custom 16 characters (including spaces) (E)

PW-Spotlight-Spec-FINAL.BJGUxww_L.png