Permission Builder CONTACT SALES

Control access to your premium content with Permission Builder

As companies try to make their websites more “shoppable” for remote prospects, one common challenge is managing access to proprietary product information. Marketers often feel torn between wanting site visitors to learn more about their product to advance the sales process, while also needing to protect detailed viewing of equipment and technologies.

Thanks to a new privacy tool from PMMI Media Group, it’s now easier to meet these competing needs. With PMMI Media Group’s Permission Builder, you can finally control those who can—and can’t—see information about your product online and do so in a timely, automated fashion.

How it works

To use Permission Builder, simply post your content, either a video or 3D Machine Tour, onto a supported landing page. A pop-up form on the page compares data entered and IP address of the prospect against an identity resolution algorithm that makes use of information exclusive to PMMI Media Group’s database, SIC/NACs verification and other third-party data points to separate validated end-users from competing suppliers. You can also establish permissions at a profile level, blocking or allowing visitors by individual email address or domain or other feature (see "Specs" tab above for full details on permission options).

Those passing identity validation and the permissions settings are granted access and will immediately see the protected content. Others will receive notice that access is pending your approval, or, in the event that a competing supplier or other non-desired viewer is detected, then access will be denied.

If desired, you also can include on the landing page a contact form that allows for online appointment scheduling, where dedicated sales calendars (individual or team) are available to prospects to book meetings directly.

Because Permission Builder lives on the landing page itself, it can work with any campaign. It doesn’t matter whether page visitors come from email, social or any other marketing efforts.

FAQ

Can I use my branding on the Permission Builder landing page?

Yes! Although the landing page uses a template supported by PMMI Media Group, you will have opportunities to make it your own by uploading your logo, adding descriptive text and choosing any sales contacts to include. 

How many landing pages can I have with Permission Builder?

Create as many landing pages as you want with Permission Builder at no extra charge.

Can I use Permission Builder with my PACK EXPO content?

Yes! You’re able to share your landing page protected by Permission Builder in any campaigns, including your PACK EXPO Express showroom and any paid listings in Showcase, Game Plan, and Second Look. (To make print promotions easy, we will provide a shortened URL that will go directly to your landing page. (e.g. machine.tours/123).

What are some common ways to set permissions?

You have complete control over viewing parameters and level of automation over approvals. Many OEMs will “white list” or allow validated end-users, exclude competitors by domain or company name and then set up manual review and approval for leads that may be more suspect, such as those with “generic” email addresses (AOL, Hotmail, etc.) or originating in countries outside their traditional market. You can even set up permissions so visitors must opt-in to receive marketing communications as a condition for viewing. (See the “Specs” tab for more details on permissions options).

Can I track leads coming in through Permission Builder with other PMMI Media Group tools for marketers?

Permission Builder integrates seamlessly with the  other tools you have come to rely on in your marketing with PMMI Media Group: LeadWorks (lead reporting), Scout (web tracking on your site after identification) and Converge (cross-channel lead tracking and insights).

Can I use Permission Builder with only my videos or 3D Machine Tours?

Currently the landing page template supports only videos or 3D Machine Tours, but PMMI Media Group plans to expand use with other content types in the future.


Lead generation
PACK EXPO Las Vegas
PACK EXPO Intl.
PACK EXPO East

Lead generation
PACK EXPO Las Vegas
PACK EXPO Intl.
PACK EXPO East

SALES REPS SHOULD KEEP THE FOLLOWING IN MIND:

Why would I let end-users specify if they want us to contact them or not?

This approach keeps the leads flowing, keeps you in the clear of data privacy laws worldwide, respects customer privacy, and maximizes compliance with future potential data privacy laws that we believe will inevitably come to the U.S.

Appointment-setting details

Because appointment-setting is built into Permission Builder, it is tied into the same access permissions. So the same people you let in to see your content are also permitted to schedule meetings—customers. And the people you block from seeing your content won’t be able to schedule a meeting or even access the scheduling function. Even when someone schedules a meeting, he or she will be asked to specify upfront what they want to talk about so that you or your salesperson are prepared. (And you have the ability to reject any meeting in advance.)

If you don't want one sales manager's calendar linked, you can create and curate a company-wide "virtual" calendar for these appointments and disseminate the appointments to any salesperson/distributor of your choosing.

All appointments are logged as leads in LeadWorks.

In-Depth Summary

Data privacy laws are encroaching around the globe. They are already starting to arrive in various U.S. states, making federal legislation inevitable. Meanwhile, customers crave high-quality audio/visual content when evaluating capital equipment and B2B purchases. End users told us that well-produced product demonstration videos, like those at last year’s PACK EXPO Connects, are incredibly useful, better than the garden variety industrial marketing video. End user focus groups have also told us that 3D Machine Tours, especially in concert with videos of the equipment running, are the next best thing to being there in person. But precisely what makes such visual content useful to customers is what makes it so vulnerable to competitors. Permission Builder is your answer to getting high quality visual content to the right buying audience while blocking competitors and unknowns.

SUCCESSFUL CAMPAIGNS

Total access control

For recognized visitors to your special permission gated-landing page, you get to decide up front how much access you want to grant:

 

Setting

Description

Remarks

End users—open access

Must be a recognized end user based on our algorithm (95%+ accuracy).

No form to fill out, they are granted immediate access.

Suppliers—gated access

Anyone identified by our system as a supplier will require one-at-a-time approval by you in order to access your 3D Tour or video.

You will receive an email notification for each supplier who wants to access your 3D tour or video. Click approve or deny on a person by person basis.

Generic email: Gmail, Hotmail, etc.

You can optionally require one-at-a-time access, as described above with suppliers.

Optional. More control for you at the expense of potential friction for legitimate end users.

Block list

Give us a list of company email domains of competitors, and they will be blocked automatically. (All Chinese domains will automatically be blocked.)

These people will receive a polite message that access is not permitted, without having to go through you manually block them each time.

White list

Give us your own company email domain as well as email addresses of any partners or distributors where you want to grant automatic access.

Allows your own sales team unlimited access without cluttering your LeadWorks or Converge reporting each time they access.

By configuring access permissions up front, you decide the appropriate level of control versus access friction that you’re most comfortable with.