PAN for PACK EXPO - Facebook CONTACT SALES

Reach Pre-Registered Attendees on Facebook

Drive traffic with sponsored posts or 15-second videos as show attendees scroll through Facebook before and during the show.


Drive web traffic
Awareness
Social
Targeted
PAN
PACK EXPO Las Vegas
PACK EXPO Intl.

Reach Pre-Registered Attendees on Facebook

Drive traffic with sponsored posts or 15-second videos as show attendees scroll through Facebook before and during the show.

  • Target show attendees and prospects by:

    • Buying interest

    • Packaging plant process

    • Industry

  • Choose from Facebook sponsored ads or Facebook video

  • Extremely limited inventory available -- Choose from:

    • Three weeks prior to show

    • Two weeks prior to show

    • One week prior to show

    • Week of show


Drive web traffic
Awareness
Social
Targeted
PAN
PACK EXPO Las Vegas
PACK EXPO Intl.

Drive web traffic
Awareness
Social
Targeted
PAN
PACK EXPO Las Vegas
PACK EXPO Intl.

Sales Reps Should Keep the Following in Mind:

  • Best option for driving clicks

  • But remember to give them a reason to click - perhaps a sneak peak at what you’ll be showing

  • Facebook Sponsored Posts generally see a CTR of 1-3%; Facebook Videos see a VTR of 10-20%

    • Remember to emphasize that even though these drive clicks, the main reason for buying is to drive awareness of your exhibit

Registration Information

  • 3 weeks prior - approximately 56% registered

  • 2 weeks prior - approximately 67% registered

  • 1 week prior - approximately 74% registered

  • Week of - approximately 87% registered

Inventory doc 2023 coming soon!

Additional Information

Miscellaneous Items

SUCCESSFUL CAMPAIGNS

Sponsored Posts

Please submit the items indicated below. Materials are due 7 days before the start date of your campaign.

Up to 4 sets of materials can be supplied. We can run these as independent or dynamic; talk to your CSM for more information. 

  • Image - File Type .jpg or .png; Resolution 1080x1080; Ratio 1.91:1 to 1:1 (A)

    • Avoid images with text (text must compose less than 20% of the image)

    • Optimize attention with simple composition, bold color and appropriate cropping.

    • Convey relevance

    • Logo/branding needs to be visible
  • Message - should include no more than 125 characters (including spaces) (B)

  • Headline - should be no more than 25 characters (C)

  • Link Description - No more than 30 characters (D)

  • Landing Page URL

**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.

Video

Please submit the items indicated below. Materials are due 7 days before the start date of your campaign.

  • Video file - 1280x720 with a minimum width of 600 pixels. Aspect ratio: Landscape 16:9, portrait 9:16. Videos should be between 10 and 30 seconds for optimal performance.

  • Image - size 1200X628 or 1080x1080. Images should have little to no text. Do not place a play button on your image, FB automatically adds one. (A)

  • Pre-header - no more than 90 characters, including spaces (B)

  • Description - no more than 25 characters, including spaces (C)

**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.

Amanda Dahlby, Marketing Manager

Glenroy

"Over half of the leads that we received at Pack Expo were STANDCAP leads and that was the product we were promoting in our Facebook video. We used a lot of methods of pre-show promotion to promote STANDCAP, but I think that this ad likely helped contribute to the interest we had for STANDCAP at Pack Expo."

"Over half of the leads that we received at Pack Expo were STANDCAP leads and that was the product we were promoting in our Facebook video. We used a lot of methods of pre-show promotion to promote STANDCAP, but I think that this ad likely helped contribute to the interest we had for STANDCAP at Pack Expo."


Amanda Dahlby, Marketing Manager

Glenroy