PAN for PACK EXPO - Facebook CONTACT SALES

Reach Pre-Registered Attendees on Facebook

Drive traffic with sponsored posts or 15-second videos as show attendees scroll through Facebook before and during the show.

Drive web traffic

Awareness

Social

Targeted

PAN

PACK EXPO Las Vegas

PACK EXPO Intl.

Reach Pre-Registered Attendees on Facebook

Drive traffic with sponsored posts or 15-second videos as show attendees scroll through Facebook before and during the show.

• Target show attendees and prospects by:

  • Buying interest

• Choose from Facebook sponsored ads or Facebook video

• Timeframe: 5-7 day campaign period

• Extremely limited inventory available -- Choose from:

  • Three weeks prior to show

  • Two weeks prior to show

  • One week prior to show

  • Week of show

Drive web traffic

Awareness

Social

Targeted

PAN

PACK EXPO Las Vegas

PACK EXPO Intl.

Sales Reps Should Keep the Following in Mind:

• Best option for driving clicks

• But remember to give them a reason to click - perhaps a sneak peak at what you’ll be showing

• Facebook Sponsored Posts generally see a CTR of 1-3%; Facebook Videos see a VTR of 10-20%

  • Remember to emphasize that even though these drive clicks, the main reason for buying is to drive awareness of your exhibit

Registration Information

• 3 weeks prior - approximately 56% registered

• 2 weeks prior - approximately 67% registered

• 1 week prior - approximately 74% registered

• Week of - approximately 87% registered

PAN for PEI 2023 Inventory Doc

Additional Information

Miscellaneous Items

• Unlike other products, we do not guarantee a specific number of impressions or video views because it depends on number of attendees to the show

• We will try to maximize reach to that specific audience segment

• Actual impression and video views will vary based on product category

Sponsored Posts

Please submit the items indicated below. Materials are due 7 days before the start date of your campaign.

Up to 4 sets of materials can be supplied. We can run these as independent or dynamic; talk to your CSM for more information. 

• Image - File Type .jpg or .png; Resolution 1080x1080; Ratio 1.91:1 to 1:1 (A)

  • Avoid images with text (text must compose less than 20% of the image)

  • Optimize attention with simple composition, bold color and appropriate cropping.

  • Convey relevance

  • Logo/branding needs to be visible

• Message - should include no more than 125 characters (including spaces) (B)

• Headline - should be no more than 25 characters (C)

• Link Description - No more than 30 characters (D)

• Landing Page URL

**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.

Video

Please submit the items indicated below. Materials are due 7 days before the start date of your campaign.

• Video file - 1280x720 with a minimum width of 600 pixels. Aspect ratio: Landscape 16:9, portrait 9:16. Videos should be between 10 and 30 seconds for optimal performance.

• Image - size 1200X628 or 1080x1080. Images should have little to no text. Do not place a play button on your image, FB automatically adds one. (A)

• Pre-header - no more than 90 characters, including spaces (B)

• Description - no more than 25 characters, including spaces (C)

**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.