PAN for PACK EXPO - Facebook CONTACT SALES

One of the only ways PMMI offers to digitally target very specific groups of show attendees and prospects from our database with specific buying interest in YOUR product category PRIOR to the show. You can drive traffic with sponsored posts or 15-second videos as show attendees scroll through Facebook.

  • Target show attendees and prospects from our database based on buying interest, packaging plant process, or industry

  • Choose from Facebook sponsored posts or Facebook video

  • Extremely limited inventory available -- three weeks prior, two weeks prior, one week prior, or week of


Drive web traffic
Awareness
Social
Targeted
PAN
PACK EXPO Las Vegas
PACK EXPO Intl.

Drive web traffic
Awareness
Social
Targeted
PAN
PACK EXPO Las Vegas
PACK EXPO Intl.

Sales Reps Should Keep the Following in Mind:

  • Best option for driving clicks

  • But remember to give them a reason to click - perhaps a sneak peak at what you’ll be showing

  • Facebook Sponsored Posts generally see a CTR of 1-3%; Facebook Videos see a VTR of 10-20%

    • Remember to emphasize that even though these drive clicks, the main reason for buying is to drive awareness of your exhibit

Registration Information

  • 3 weeks prior - approximately 56% registered

  • 2 weeks prior - approximately 67% registered

  • 1 week prior - approximately 74% registered

  • Week of - approximately 87% registered

PAN for PELV 2021 Inventory Doc

Sales Collateral

Additional Information

Miscellaneous Items

SUCCESSFUL CAMPAIGNS

Please submit the items indicated below. Materials are due 7 days before the start date of your campaign.

For a Sponsored Post:

  • Image - File Type .jpg or .png; Resolution 1080x1080; Ratio 1.91:1 to 1:1 (A)

    • Avoid images with text (text must compose less than 20% of the image)

    • Optimize attention with simple composition, bold color and appropriate cropping.

    • Convey relevance

  • Message - should include no more than 125 characters (including spaces) (B)

  • Headline - should be no more than 25 characters (C)

  • Link Description - No more than 30 characters (D)

  • Landing Page URL

For a Video:

  • Video file - 1280x720 with a minimum width of 600 pixels. Aspect ratio: Landscape 16:9, portrait 9:16. Videos should be between 10 and 30 seconds for optimal performance.

  • Image - size 1200X628 or 1800x1080. Images should have little to no text. Do not place a play button on your image, FB automatically adds one. (A)

  • Pre-header - no more than 90 characters, including spaces (B)

  • Description - no more than 25 characters, including spaces (C)

Amanda Dahlby, Marketing Manager

Glenroy

"Over half of the leads that we received at Pack Expo were STANDCAP leads and that was the product we were promoting in our Facebook video. We used a lot of methods of pre-show promotion to promote STANDCAP, but I think that this ad likely helped contribute to the interest we had for STANDCAP at Pack Expo."

"Over half of the leads that we received at Pack Expo were STANDCAP leads and that was the product we were promoting in our Facebook video. We used a lot of methods of pre-show promotion to promote STANDCAP, but I think that this ad likely helped contribute to the interest we had for STANDCAP at Pack Expo."


Amanda Dahlby, Marketing Manager

Glenroy