Drive traffic with sponsored posts or 15-second videos as show attendees scroll through Facebook before and during the show.
Drive traffic with sponsored posts or 15-second videos as show attendees scroll through Facebook before and during the show.
Target show attendees and prospects by:
Buying interest
Choose from Facebook sponsored ads or Facebook video
Extremely limited inventory available -- Choose from:
Three weeks prior to show
Two weeks prior to show
One week prior to show
Week of show
Best option for driving clicks
But remember to give them a reason to click - perhaps a sneak peak at what you’ll be showing
Facebook Sponsored Posts generally see a CTR of 1-3%; Facebook Videos see a VTR of 10-20%
Remember to emphasize that even though these drive clicks, the main reason for buying is to drive awareness of your exhibit
3 weeks prior - approximately 56% registered
2 weeks prior - approximately 67% registered
1 week prior - approximately 74% registered
Week of - approximately 87% registered
PAN for PEI 2023 Inventory Doc
Unlike other products, we do not guarantee a specific number of impressions or video views because it depends on number of attendees to the show
We will try to maximize reach to that specific audience segment
Actual impression and video views will vary based on product category
Image - File Type .jpg or .png; Resolution 1080x1080; Ratio 1.91:1 to 1:1 (A)
Avoid images with text (text must compose less than 20% of the image)
Optimize attention with simple composition, bold color and appropriate cropping.
Convey relevance
Message - should include no more than 125 characters (including spaces) (B)
Headline - should be no more than 25 characters (C)
Link Description - No more than 30 characters (D)
Landing Page URL
**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.
Video file - 1280x720 with a minimum width of 600 pixels. Aspect ratio: Landscape 16:9, portrait 9:16. Videos should be between 10 and 30 seconds for optimal performance.
Image - size 1200X628 or 1080x1080. Images should have little to no text. Do not place a play button on your image, FB automatically adds one. (A)
Pre-header - no more than 90 characters, including spaces (B)
Description - no more than 25 characters, including spaces (C)
**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.
Amanda Dahlby, Marketing Manager
Glenroy
"Over half of the leads that we received at Pack Expo were STANDCAP leads and that was the product we were promoting in our Facebook video. We used a lot of methods of pre-show promotion to promote STANDCAP, but I think that this ad likely helped contribute to the interest we had for STANDCAP at Pack Expo."
"Over half of the leads that we received at Pack Expo were STANDCAP leads and that was the product we were promoting in our Facebook video. We used a lot of methods of pre-show promotion to promote STANDCAP, but I think that this ad likely helped contribute to the interest we had for STANDCAP at Pack Expo."
Amanda Dahlby, Marketing Manager
Glenroy