Packaging World Newsletters CONTACT SALES
Reach decision-makers via Packaging World Newsletters
Newsletters put your message in front of qualified packaging professionals and individuals who have signed up for specific editions. Reserve early, for best selection.
Broad Reach
| Newsletter | Dist. | Description | Single Sponsor* | Multiple Sponsors |
| New Issue Alert | 65,000 | Preview of the current issue of Packaging World, with links to articles | Not Available | Yes |
| Editors' Picks | 30,000 | Breaking news, Web exclusives, applications-oriented; edited by Ann Marie Mohan | Yes | Not Available |
| Packaging Focus | 52,500 | Supplier content, including white papers and videos | Not Available | Yes |
| Packaging Insights | 30,000 | Packaging tips, intelligence, and best practices; edited by Sterling Anthony & Matt Reynolds | Yes | Not Available |
Package Design and Development
| Newsletter | Dist. | Description | Single Sponsor* | Multiple Sponsors |
| Shelf Impact! | 27,500 | Package design and marketing strategies; edited by Anne Marie Mohan | Yes | No |
Packaging Machinery
| Newsletter | Dist. | Description | Single Sponsor* | Multiple Sponsors |
| New Machinery | 34,000 | The latest new packaging machines, featuring supplier content only; edited by Matt Reynolds - targeting Engineering job duties | Yes | Not Available |
| Machine Automation Insights | 34,000 | Automation trends impacting packaging machinery, featuring editorial and supplier content; edited by Matt Reynolds - targeting Engineering job duties | Yes | Not Available |
| End-of-Line Strategies | 33,500 | Covering mid- and end-of-line machinery including cartoning, case erecting and packing, multi-packing, palletizing, shrink bundling, stretch wrapping, and coding/marking for cases and trays. Edited by Matt Reynolds - targeting Engineering job duties | Yes | Not Available |
Interpack
| Newsletter | Dist. | Description | Single Sponsor* | Multiple Sponsors |
| Spotlight on Interpack | 16,000 | Published in the weeks leading up to Interpack, featuring videos and highlights of new equipment and products. | Not Available | Yes |
| Interpack Wrap | 16,000 | Published during the weeks immediately after Interpack, featuring videos and other highlights of new equipment and products featured at the show. | Not Available | Yes |
*Single/exclusive sponsored newsletters include 5 paid ad spots and does not guarantee that other companies will not appear within the newsletter in paid or non-paid placements.
Sales Reps Should Keep the Following in Mind:
Reservations:
- created over a month before the mailing date - 14 calendar days
- created less than a month before the mailing date - 4 calendar days
- created less than 2 weeks before mailing date – 48 hours
For date option:
An unsold date will no longer be available in MP 12 calendars day before the send date.
SUCCESSFUL CAMPAIGNS
Please submit the items indicated below.
- Exclusively sponsored newsletters require five ads from a single advertiser.
- Multi-sponsor newsletters feature one ad per advertiser.
Exclusive Sponsor/New Issue Alert Newsletter Ad Specs (5 ads total for Exclusive; 1 for NIA)
For each ad:
- Image - 176 px x 132 px (jpeg, png or gif) (A)
- Company Name (B)
- Headline - 100 characters max (including spaces) (C)
- Call to Action - Learn More / Watch Video / Download / or custom 16 characters (including spaces) (D)
- URL or associated asset
For Exclusive sponsored newsletters, please also include:
- Company logo and landing page URL
- Logo image: 200px x 65px (jpeg, png, gif)
Multi-Sponsor Newsletters (Packaging Focus)
- Headline: 70-character count maximum, including spaces (A)
- Ad Copy: 280-character count maximum, including spaces (B)
- Ad image: 179px x128px (jpeg, png, gif) (C)
- CTA button options: LEARN MORE / WATCH VIDEO / DOWNLOAD / or custom 16-character count max, including spaces (D)
- Company Name (E)
Amanda Dahlby, Marketing Manager
Glenroy
"We have a lot of flexibility and a lot of options when we're in those newsletters. The other great piece of that is the content of those newsletters are always very supportive of what we're promoting. For example, we had the jars for the cannabis industry, and the lead story on today's newsletter was about cannabis packaging. So, it all fits together really well. It gives us a lot of opportunity."
"We have a lot of flexibility and a lot of options when we're in those newsletters. The other great piece of that is the content of those newsletters are always very supportive of what we're promoting. For example, we had the jars for the cannabis industry, and the lead story on today's newsletter was about cannabis packaging. So, it all fits together really well. It gives us a lot of opportunity."
Amanda Dahlby, Marketing Manager
Glenroy