3D Machine Tours at PACK EXPO CONTACT SALES

3D Self-Guided Virtual Machine Tours 

With PMMI Media Group’s 3D Machine Tours, you can now easily give remote prospects the next best experience to being in front of your equipment. With the aid of 3D photography, you can provide potential buyers with detailed views of your equipment like never before, allowing viewers to examine every angle and zoom in on every component. Prospects—from the comfort of their computer—can self-guide and navigate around the entire machine.

The technology offers more than panoramic scans. There’s also interactivity, like the ability to drop in tags with captioning, whether it be short videos of equipment running, links to related resources or any desired clips with audio narration. There’s even the capability to allow viewers to measure any portion of the machine with a built-in ruler tool. 

The best part? The 3D Machine Tour development process is incredibly easy, with PMMI Media Group’s 3D photography partner able to conduct the onsite shooting in the U.S., Canada, the United Kingdom and many other countries. Turnaround from shoot date to finish image/tour is typically about a week. Afterward, the hosted tour can be embedded onto your website and used in any email, social or other digital promotions.

Here's how it works:

  • A photographer will come to your plant pre-show to shoot every angle of your machine. 
  • We will put the finished image/tour together and provide a URL that can be plugged into your exhibitor showroom (PACK EXPO Xpress) in Map Your Show
  • No work is needed from you other than letting the photographer into your plant and showing them the machine
  • For a post-show experience, a photographer can shoot your entire booth at PACK EXPO Las Vegas and you can post these "booth tours" to the Map Your Show website after the show and year-round on your own website, promotions, etc. 

Featured at PACK EXPO through:

  • A prominent link to all 3D Machine Tours on the home page of the Map Your Show site
  • The 3D Machine Tour section will be promoted in show-related communications, including Countdown emails

Use the 3D tour in your own show promotions or year-round:

  • Embed on your own website
  • As a sales tool for salespeople to use in virtual demos on virtual calls
  • If you don't have a machine on the PACK EXPO floor, the 3D tour could be displayed on a monitor in the booth or on a tablet for salespeople to share with attendees in the booth

FAQs

How can I use the tours as part of my promotions and sales process?

You will receive embed code that’s suitable to place on your own website as well as a short URL link that can be used in any digital or print promotions. Email, social, event marketing—share your 3D Machine Tour wherever you’re wanting to bring your product in front of remote prospects.

3D Machine Tours also provide an ideal tool for salespeople to use whenever travel for on-site demos with the entire buying team isn’t possible or you're unable to bring your full equipment line to shows.

How can I keep competitors from viewing such detailed information about my equipment or technologies?

PMMI Media Group's Permission Builder privacy tool (sold separately – search “Permission Builder” for more details) will allow you to easily block competitors for any other undesired viewers from accessing your 3D Machine Tour.  Permission Builder allows you to set access and opt-in permissions at a level you are most comfortable with and have full control over the degree of automated or manual approval.

Will I have control over the placement of information tags?

Yes! Tagging is fully self-service. You will place all tagging yourself and have full control over the number and types of information you make available. Common uses of tags include videos of equipment running, audio narration, and links to spec sheets, white papers or other supporting resources.  You choose how many tags—or if there will be any—that you would like to feature. You can even decide with a "highlight reel" the order in which you would like the viewer to tour. Tagging  takes only a moment—it’s as simple as pointing, clicking, adding captioning and then uploading the desired resource or adding a link.
(See a sample with tagging.)

Can 3D Machine Tours be used to promote other products?

Although we use the name “3D Machine Tour,” the technology also supports any other situation where you may desire to give prospects a remote view of your work. Other ideal use cases are design-build firms that may want to create a tour of a successful project, room or facility. Or perhaps a materials OEM looking to create a 3D experience of its sample packages. Or an automation supplier seeking to provide 3D viewing of a controls system. 

What can I expect from the filming process?

Our partnering photography company will come to your plant to shoot every angle of your machine. No work is needed from you in managing this shoot—we’ll simply ask you to review and approve the images. Within a week you will receive the image/tour. Using a self-service editor, you’ll easily add any desired tags. Once the image/tour is finalized, we’ll provide you with embed code and a short URL, which you’ll be able to include on your website and use in any desired promotions.


Services
PACK EXPO Las Vegas
PACK EXPO Intl.
PACK EXPO East

Services
PACK EXPO Las Vegas
PACK EXPO Intl.
PACK EXPO East

SALES REPS SHOULD KEEP THE FOLLOWING IN MIND:

Additional charges and discounts

  • Minimum $100 extra charge (per shoot, not per machine) if customer is located more than 35 miles from any of the in-network cities listed in Appendix A.
  • Extra charges for over 2,000 sq ft. (Say, for a full virtual plant tour.)
  • Discounts for shooting a second or third machine at the same facility, to encourage maximum content creation.
  • All charges will be confirmed up front in writing before exhibitor commits

Tips for customers who buy:

- Make sure the photographer knows to wear closed-toed shoes 

- Place black curtains to cut off any unwanted areas in the factory/space

- Ask the photographer to see each image before moving on to the next scan

-Make sure you explain the focal points of the machine, including height, to the photographer 

Columbia/Okura 3D Machine Tour Example - DO NOT SHARE THIS LINK WITH CUSTOMERS. However, you can share your screen during a call to show them how it works.

SUCCESSFUL CAMPAIGNS

End users see the unique value of 3D Machine Tours

3D Machine Tours fill the gap for attendees who are unable to attend the physical event. 

“I think it’s an excellent idea. We use this same 3D walkthrough technology when we are designing a new space. We actually use the goggles to get a feel for how much room there is. There is no substitute for being able to 3D walk through a virtual space to get a feel for whether something is in the wrong space, or is there enough room. I’ve been shopping for a house, and done a lot of these 3D tours, and it works. Great idea.”

“This is a nice feature, you can get a self-guided walkthrough of everything you want to see; might answer questions before you ask them. It makes sense to have this for more and more things in today’s world, makes it easier for everyone.”

“I think this would be fantastic for someone like me who is not going to the show. It is a really great tool to get a great idea of what the machine looks like and walk around it, extremely helpful.”

“I think it’s incredible! I think this combined with the actual video of the machine running is very good. They reinforce one another.”

“Together they are probably ideal [the video combined with the 3D tour]. You can watch the machine run and then zero in on a specific part of [the] machine.”

3D Machine Tours fill the gap for attendees who are unable to attend the physical event. 

“I think it’s an excellent idea. We use this same 3D walkthrough technology when we are designing a new space. We actually use the goggles to get a feel for how much room there is. There is no substitute for being able to 3D walk through a virtual space to get a feel for whether something is in the wrong space, or is there enough room. I’ve been shopping for a house, and done a lot of these 3D tours, and it works. Great idea.”

“This is a nice feature, you can get a self-guided walkthrough of everything you want to see; might answer questions before you ask them. It makes sense to have this for more and more things in today’s world, makes it easier for everyone.”

“I think this would be fantastic for someone like me who is not going to the show. It is a really great tool to get a great idea of what the machine looks like and walk around it, extremely helpful.”

“I think it’s incredible! I think this combined with the actual video of the machine running is very good. They reinforce one another.”

“Together they are probably ideal [the video combined with the 3D tour]. You can watch the machine run and then zero in on a specific part of [the] machine.”


End users see the unique value of 3D Machine Tours