Labeling Equipment Playbook CONTACT SALES

Identify professionals at companies who are interested in labeling equipment.

Be assured of a return on your marketing investment with Packaging World's new guaranteed leads Playbook, developed for packaging professionals investigating labeling equipment.

This free e-book, written specifically by us to attract manufacturers who have plans to invest in labeling equipment.

  • Filled with latest information on incorporating this type of equipment into packaging operations
  • Promoted to our database across multiple channels (e-mail, website, social media) to drive downloads and readership
  • Sponsors receive guaranteed leads; each download is a shared lead for all sponsors.
  • Limited to five concurrent sponsors. Sponsorships run until lead guarantee is fulfilled.
  • Order now to hold your place 
  • Optional -  advertisers can submit a machine or materials image to include in the playbook in addition to the ad (image subject to publisher approval)

What counts as a lead?

  • 125 leads, includes full-page ad
  • Leads include contact details plus information on the type of labeling equipment of interest to the respondent
  • Consent given by readers for email

Full-contact lead data

Full contact information/business card data

  • Name
  • Job title
  • Business Email
  • Country
  • Company name
  • Primary Industry
  • Detailed industry
  • Job Responsibilities

We will ask the following questions on the download page to gain further buyer insight:

Please indicate which of the following technologies interests you most (select all that apply)

    • Label Printer/Applicators
    • Pressure-Sensitive Label Applicators
    • Roll-fed Labelers
    • Pre-Cut Label Applicators
    • Shrink Sleeve Labelers, Neck Banders & Heat Tunnels
    • Stretch Sleeve Labelers

Which best describes your desired timeline of obtaining this equipment?             

    • Within the next 12 months
    • Between 1-2 years
    • Just researching for the future

Lead generation

Lead generation


Launches May 1


If ad materials are not received by the materials deadline, your ad will not be included in the book. However, you will still receive all leads associated with the playbook.

Note: If you are providing a machine or materials image to include in the playbook in addition to your ad (image subject to publisher approval), please provide a large, high resolution image. 

A- Logo: Provide a high res image

B- Company Name 

C- Company Location

D- Company Description Character Count: 270 max (including spaces)

E & F- 2 sections of additional text: 130 max (including spaces)

G- Ad Image Size: 3.6192in x 1.9896in (260.5px by 143.25px)

H- Ad Headline Character Count: 78 max (including spaces)

I- Ad Body Character Count: 190 max (including spaces)

J- Ad Call to Action Options: Watch Video, Learn More, Read More, Download