Labeling Equipment Playbook CONTACT SALES

Identify professionals at companies who are interested in labeling equipment.

Be assured of a return on your marketing investment with Packaging World's new guaranteed leads Playbook, developed for packaging professionals investigating labeling equipment.

This free e-book, written specifically by us to attract manufacturers who have plans to invest in labeling equipment.

  • Filled with latest information on incorporating this type of equipment into packaging operations
  • Promoted to our database across multiple channels (e-mail, website, social media) to drive downloads and readership
  • Sponsors receive guaranteed leads; each download is a shared lead for all sponsors.
  • Limited to five concurrent sponsors. Sponsorships run until lead guarantee is fulfilled.
  • Order now to hold your place 
  • Optional -  advertisers can submit a machine or materials image to include in the playbook in addition to the ad (image subject to publisher approval)

What counts as a lead?

  • 125 leads, includes full-page ad
  • Leads include contact details plus information on the type of labeling equipment of interest to the respondent
  • Consent given by readers for email

Full-contact lead data

Full contact information/business card data

  • Name
  • Job title
  • Business Email
  • Country
  • Company name
  • Primary Industry
  • Detailed industry
  • Job Responsibilities

We will ask the following questions on the download page to gain further buyer insight:

Please indicate which of the following technologies interests you most (select all that apply)

    • Label Printer/Applicators
    • Pressure-Sensitive Label Applicators
    • Roll-fed Labelers
    • Pre-Cut Label Applicators
    • Shrink Sleeve Labelers, Neck Banders & Heat Tunnels
    • Stretch Sleeve Labelers

Which best describes your desired timeline of obtaining this equipment?             

    • Within the next 12 months
    • Between 1-2 years
    • Just researching for the future

Lead generation
Targeted

Lead generation
Targeted

SALES REPS SHOULD KEEP THE FOLLOWING IN MIND:

Launches May 1

SUCCESSFUL CAMPAIGNS

If ad materials are not received by the materials deadline, your ad will not be included in the book. However, you will still receive all leads associated with the playbook.

Note: If you are providing a machine or materials image to include in the playbook in addition to your ad (image subject to publisher approval), please provide a large, high resolution image. 

A- Logo: Provide a high res image

B- Company Name 

C- Company Location

D- Company Description Character Count: 270 max (including spaces)

E & F- 2 sections of additional text: 130 max (including spaces)

G- Ad Image Size: 3.6192in x 1.9896in (260.5px by 143.25px)

H- Ad Headline Character Count: 78 max (including spaces)

I- Ad Body Character Count: 190 max (including spaces)

J- Ad Call to Action Options: Watch Video, Learn More, Read More, Download

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