Innovation Stage Content Marketing Campaigns CONTACT SALES

CONTACT SALES

If your company is planning to virtually present for PACK EXPO Innovation Stage, that means you already have a well-thought out message that has been vetted by PMMI. You are ahead of 90% of other marketers who struggle for content. Don't let that hard work end at the event! Extend the life of your investment in that content by using it as the basis of a digital marketing campaign with PMMI's audience. Expand your reach, drive more traffic, and get more leads!

How it works:

  • We take the recorded audio of your presentation 
  • Our content marketing team creates an attractive 3 to 7 page PDF white paper from the audio and presentation (see gallery for sample white papers)
  • Feel free to send us any images you want to incorporate into the white paper - no extra charge!
  • That white paper can be used as a content marketing asset in a variety of different campaigns

There are several packages to choose from:

  • White paper creation + eblast OR Facebook campaign
  • White paper + eblast + Facebook campaign
  • White paper + eblast + Facebook campaign + native ad (retargeted across the web)

For the Facebook and native ad campaigns, we can optionally drive that traffic to a registration page to turn those clicks into leads. Or you can host the white paper on your site. No change in price!

And of course you can simply purchase the white paper PDF by itself.

Talk to your PMMI Media Group sales expert to optimize the audience that you want to reach.


Lead generation
Email
Social
Package
Web
PACK EXPO Las Vegas
PACK EXPO Intl.
PACK EXPO East

Sales reps should keep the following in mind

  • We can use the content with any PMMI Media Group marketing vehicle, not just those listed (e.g., newsletters, etc.)
  • Does not include any interviews--we base the PDF off what was presented at the Innovation Stage.
  • One round of review.

SUCCESSFUL CAMPAIGNS

No additional work required from customer. Customers may submit optional artwork.

PRICING INFORMATION

$5,750 net - brief + eblast OR Facebook push to entire PW audience

$9,750 net - brief + eblast + Facebook push to entire PW audience

$13,000 net - brief + eblast + Facebook push + 100K native ad impressions (best value)

or

$3,500 net white paper by itself

IMPORTANT INFORMATION

Email Best Practices