Targeted or General?

Targeted - tell us who you are trying to reach and we will build a custom query from our database that matches your target audience! 

General - Choose a single audience segment from our dashboard (no targeting) with a Facebook reach of over 15K.

Sponsored Posts or Videos?

Looking to drive traffic to your website? 

• Facebook sponsored posts are the single-highest direct performing channel we have

  • On average, Facebook sponsored posts outperforms e-blasts in terms of response by a factor of 4 times

Total campaign management

We will manage the campaign for you from start to finish including campaign reporting showing impressions and clickthrough rate.

• Campaigns generally run 2 weeks

  • Campaigns always start on Fridays, to get that initial weekend boost
• Up to 4 sets of creatives can be supplied
  • Opportunity to run as independent or dynamic ads

• Leads provided for likes/comments/shares

  • Frequency is key. We recommend purchasing Facebook Sponsored Posts alongside other channels to reach your audience in a variety of ways

Remember, the people you are reaching on Facebook are not necessarily the same people you are reaching via email. Using multiple channels is an effective way to broaden your reach.

Have a time sensitive video you want to get out? Check out Facebook Videos!

With people gazing 5x longer at video than at static content on Facebook, you can feature your product in action and deliver your message to a specific audience segment with Facebook Video.

Our Facebook Video ads are the ONLY way to target PMMI Media Group’s email database with your video on Facebook! These audiences are not available if you advertise directly on Facebook.

Your product video (up to 15 seconds), sponsored by our Facebook page, will play on the newsfeed of the audience of your choice (originating from PMMI Media Group's database).

Total campaign management

• You choose the target audience from our e-database

• We monitor your ad throughout the campaign, course-correcting as needed, and provide an end of campaign report showing impressions, video play percentage, and total audience size

• Campaigns generally run 2 weeks

  • Campaigns always start on Fridays, to get that initial weekend boost
• Up to 4 sets of creatives can be supplied
  • • Opportunity to run as independent or dynamic ads

• Leads provided for likes/comments/shares

Facebook is set up to automatically serve around viewing behaviors of the audience to get best response.

• 16+ placements, including mobile and desktop news feeds, Facebook stories, Instagram feed and stories, feeds within Facebook groups, Marketplace placements, etc. 
• We encourage you to not limit to a single placement (ex. right rail)
  • For example, if the audience tends to be heavy Instagram users, then you just lost an opportunity to reach them
  • We want to be responsive to the way the recipient is engaging with media in that moment

Separate your personal feelings about Facebook from its effectiveness as a marketing channel. The facts show that the people you want to reach are clicking on Facebook.

Drive web traffic

Social

PAN

Sponsored Posts

Please submit the items indicated below. Materials are due 7 days before the start date of your campaign.

Up to 4 sets of materials can be supplied. We can run these as independent or dynamic; talk to your CSM for more information. 

• Image - File Type .jpg or .png; Resolution 1080x1080; Ratio 1.91:1 to 1:1 (A)

  • Avoid images with text (text must compose less than 20% of the image)

  • Optimize attention with simple composition, bold color and appropriate cropping.

  • Convey relevance

  • Logo/branding needs to be visible

• Message - should include no more than 125 characters (including spaces) (B)

• Headline - should be no more than 25 characters (C)

• Link Description - No more than 30 characters (D)

• Landing Page URL

  • NOTE: This cannot be a Youtube link. Facebook does not support Youtube links in sponsored posts.

**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.

Video

Please submit the items indicated below. Materials are due 7 days before the start date of your campaign.

• Video file - 1280x720 with a minimum width of 600 pixels. Aspect ratio: Landscape 16:9, portrait 9:16. Videos should be between 10 and 30 seconds for optimal performance.

• Image - size 1200X628 or 1080x1080. Images should have little to no text. Do not place a play button on your image, FB automatically adds one. (A)

• Pre-header - no more than 90 characters, including spaces (B)

• Description - no more than 25 characters, including spaces (C)

**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.