Facebook + LinkedIn Sponsored Posts CONTACT SALES

Be seen by targeted prospects on two of the most popular social channels.

Looking to drive traffic to your website? Target a specific audience segment from our database on Facebook and LinkedIn and we'll manage both campaigns from start to finish. Promote sponsored posts or videos on each platform. Note - we do not create or write copy for campaigns, but can provide guidance. 

Facebook

We will manage the campaign for you and include campaign reporting showing impressions and clickthrough rate.

  • Campaigns generally run 5-7 days

    • Campaigns always start on Fridays, to get an initial weekend boost
  • Leads provided for likes/comments/shares

Facebook is set up to automatically serve around viewing behaviors of the audience to get best response.

  • We will use your materials for 16+ placements, including mobile and desktop news feeds, Facebook stories, Instagram feed and stories, feeds within Facebook groups, Marketplace placements, etc. 
  • We encourage you to not limit to a single placement (ex. right rail)
    • For example, if the audience tends to be heavy Instagram users, then you just lost a lot of opportunities to reach them.
    • We want to be responsive to the way the recipient is engaging with media in that moment

LinkedIn

We will manage the campaign for you and include campaign reporting showing impressions and clickthrough rate.

  • Campaigns run for 2 weeks for best performance

    • Campaigns always start on Fridays, to get an initial weekend boost
  • Leads provided for likes/comments/shares  

  • Minimum of 2 full sets of creative (can accept up to 4)
    • Additional creative allows for your ad to be served more frequently

Drive web traffic
Awareness
Lead generation
Social

Drive web traffic
Awareness
Lead generation
Social

SALES REPS SHOULD KEEP THE FOLLOWING IN MIND:

Social Media Stats 2021

SUCCESSFUL CAMPAIGNS

Please submit the items indicated below. Materials are due 7 days before the start date of your campaign.

**LinkedIn only  - Minimum of 2 full sets of creative (can accept up to 4)

    • Additional creative allows for your ad to be served more frequently

  • Image - File Type .jpg or .png; Resolution 1080x1080; Ratio 1.91:1 to 1:1 (A)

    • Avoid images with text (text must compose less than 20% of the image)

    • Optimize attention with simple composition, bold color and appropriate cropping.

    • Convey relevance

    • Logo/branding needs to be visible
  • Message - should include no more than 125 characters (including spaces) (B)

  • Headline - should be no more than 25 characters (C)

  • Link Description - No more than 30 characters (D) - disregard for LinkedIn

  • Landing Page URL

**Our specs for text word count are strict so that we can accommodate all Facebook and LinkedIn placements, whether it’s in the main feed on desktop or in a mobile banner.

Facebook Video

Please submit the items indicated below. Materials are due 7 days before the start date of your campaign.

  • Video file - 1280x720 with a minimum width of 600 pixels. Aspect ratio: Landscape 16:9, portrait 9:16. Videos should be between 10 and 30 seconds for optimal performance.

  • Image - size 1200X628 or 1080x1080. Images should have little to no text. Do not place a play button on your image, FB automatically adds one. (A)

  • Pre-header - no more than 90 characters, including spaces (B)

  • Description - no more than 25 characters, including spaces (C)

**Our specs for text word count are strict so that we can accommodate all Facebook placements, whether it’s in the main feed on desktop or in a mobile banner.