Coding/Marking Equipment Playbook CONTACT SALES

Identify professionals at companies who are interested in coding/marking equipment.

Be assured of a return on your marketing investment with Packaging World's new guaranteed leads Playbook, developed for packaging professionals investigating coding/marking equipment.

This free e-book, was written specifically by PMMI Media Group to attract manufacturers who have plans to invest in coding/marking equipment.

  • Filled with latest information on incorporating this type of equipment into packaging operations
  • Promoted to our database across multiple channels (e-mail, website, social media) to drive downloads and readership
  • Sponsors receive guaranteed leads; each download is a shared lead for all sponsors.
  • Limited to five concurrent sponsors. Sponsorships run until lead guarantee is fulfilled.
  • Reserve now to hold your place 
  • Optional -  advertisers can submit a machine or materials image to include in the playbook in addition to the ad (image subject to publisher approval)

What counts as a lead?

  • Consent given by readers for email
  • 125 leads, includes full-page ad
  • End-users only 

Full-contact lead data

Full contact information/business card data

  • Name
  • Job title
  • Business Email
  • Country
  • Company name
  • Primary Industry
  • Detailed industry
  • Job Responsibilities

Planned featured articles include:

  • Coding and Marking Playbook

  • Ten Tips for Buying Coding/Marking Systems for Primary Packaging 

  • Seven Tips for Coding & Marking Setup

  • Ten Tips for Buying Coding/Marking Equipment for Cases and Pallets

  • Best Practices for Efficient Coding/Marking Equipment Operation

  • Comparing Code Technologies

Lead generation

Lead generation


Launching July 2022


If ad materials are not received by the materials deadline, your ad will not be included in the book. However, you will still receive all leads associated with the playbook.



You may also provide an additional image to be featured somewhere in the book, separate from your full page ad. Subject to publisher approval.