Coding/Marking Equipment Playbook CONTACT SALES

Lead generation

Identify professionals at companies who are interested in coding/marking equipment.

Be assured of a return on your marketing investment with Packaging World's new guaranteed leads Playbook, developed for packaging professionals investigating coding/marking equipment.

Launching Q2 2023 - space is limited!

This free e-book, was written specifically by PMMI Media Group to attract manufacturers who have plans to invest in coding/marking equipment.

  • Filled with latest information on incorporating this type of equipment into packaging operations
  • Email promotion to our database to drive downloads
  • Sponsors are guaranteed 125 leads; each download is a shared lead for all sponsors.
  • Limited to five concurrent sponsors. Sponsorships run until lead guarantee is fulfilled.
  • Includes full-page ad plus advertisers can submit a machine or materials image
  • Sponsor logos will appear on landing page form

Planned featured articles include:

  • Coding and Marking Playbook

  • Ten Tips for Buying Coding/Marking Systems for Primary Packaging 

  • Seven Tips for Coding & Marking Setup

  • Ten Tips for Buying Coding/Marking Equipment for Cases and Pallets

  • Best Practices for Efficient Coding/Marking Equipment Operation

  • Comparing Code Technologies

Full-contact lead data

Full contact information/business card data

  • Name
  • Job title
  • Business Email
  • Country
  • Company name
  • Primary Industry
  • Detailed industry
  • Job Responsibilities

What counts as a lead?

  • End-users only 
  • Consent given by readers for email

We will ask the following questions on the download page to gain further buyer insight:

Which of the following technologies most interests you?

  • Inkjet coders/thermal inkjet coders
  • Laser marking systems
  • Embossing/debossing equipment
  • Thermal transfer coders
  • Stamping Machines (Hot or Cold)

Which best describes your desired timeline of obtaining this technology?             

  • Within the next 12 months
  • Between 1-2 years
  • Just researching for the future

Lead generation

Lead generation


Playbook Link


Launching Q2 2023


If ad materials are not received by the materials deadline, your ad will not be included in the book. However, you will still receive all leads associated with the playbook.


Advertisers can also provide one additional image (separate from ad materials) to be used in the book alongside the editorial.