Ahead of the PACK CONTACT SALES

In a crowded show environment like PACK EXPO, grabbing attention before the doors even open is critical. Attendees are busy, overwhelmed—and most importantly—looking for solutions.

That’s why we’re offering a powerful way to stand out:
A short, eye-catching teaser video served directly on YouTube, promoted to PACK EXPO pre-registered attendees, and included on the official PACK EXPO Las Vegas YouTube channel.

How it works:

• Teasers are promoted before the show to pre-registered attendees.
• Videos are organized by category, making it easy for interested buyers to find you.
• They're multi-sponsor, which increases engagement through thematic discovery.
• Hosted on YouTube and positioned with official PACK EXPO content.
• Just send us your press release, website listing, b-roll, or product images—and we’ll do the rest.

Details:

• 5 weeks of promotion driving pre-registered PACK EXPO attendee traffic to the video on YouTube.
• Promotion includes a Facebook campaign targeting pre-registered attendees.
• Up to three advertisers per video.
• Video posted as both a YouTube short and standard video.

Episode topics include:

• Bagging, Pouching & Wrapping Equipment 
• Cartoning, Multipacking & Case Packing 
• Materials - Closures & Containers 
• Coding, Labeling & Printing Equipment 
• Controls & Machine Components 
• Conveying, Feeding & Handling 
• Digital Transformation
• Food Processing Equipment 
• Healthcare 
• Filling, Capping & Closing 
• Materials - Flexible packaging 
• Inspection & Testing Equipment 
• Palletizing & Load Stabilization - includes robotics 
• Plant Facilities, Infrastructure & Operations 

The Ahead of the PACK video featuring your product placement will be sent to you for a single round of review prior to its release. While you will be able to review the final video clip, the script will be developed by a member of our team. Please note that this is intended as a teaser of your offering and may not include all product details.

Awareness

Targeted

Web

PACK EXPO Intl.

Sales Info

For up to date inventory of Innovation Reports, please use the combined date inventory tool.

Reporting Metrics:

• Views on YouTube
• % playthrough on YouTube
• Standard Facebook reporting

Promotion:

• 5 weeks promotion driving traffic to the video on YouTube
• Facebook ad running one of the 4 weeks before the show or the week of the show
• Video lives on YouTube PACK EXPO Playlist, YouTube shorts, and on brand site

Why Promote via Facebook?

• 60% of all time spent on Facebook is spent watching video content
• 70% of US adults use Facebook vs 32% using LinkedIn
• Average Facebook user logs in 8 times per day
• Average user spends 30 minutes per day on Facebook

Here is a summary of each Ahead of the PACK category with how many videos and advertiser spots were available upon the product's release:

• Bagging, Pouching & Wrapping Equipment: 2 Videos, 6 Advertiser Spots
• Cartoning, Multipacking & Case Packing: 3 Videos, 9 Advertiser Spots
• Closures & Containers: 1 Videos, 3 Advertiser Spots
• Coding, Labeling & Printing Equipment: 2 Videos, 6 Advertiser Spots
• Controls & Machine Components: 1 Video, 3 Advertiser Spots
• Conveying, Feeding & Handling: 3 Videos, 9 Advertiser Spots
• Digital Transformation: 1 Video, 3 Advertiser Spots
• Healthcare (Includes Life Sciences Logistics, Medical Device, Nutraceutical, and Pharma): 1 Video, 3 Advertiser Spots
• Filling, Capping & Closing: 2 Videos, 6 Advertiser Spots
• Flexible packaging: 1 Video, 3 Advertiser Spots
• Food Processing Equipment: 2 Videos, 6 Advertiser Spots
• Inspection & Testing Equipment: 2 Videos, 6 Advertiser Spots
• Palletizing & Load Stabilization: 2 Videos, 6 Advertiser Spots
• Plant Facilities, Infrastructure & Operations: 1 Video, 3 Advertiser Spots

For up to date inventory, please use the "Date-Based Product Position Availability Tool".

FAQ

Q: What will the order of advertisers be determined for a video?

A: The order of advertisers’ videos within a category is determined by the sequence of purchase. The first advertiser to buy secures the first spot in the video, the second advertiser takes the second spot, and so forth. 

Q: How will advertisers be listed in the video description?

A: Underneath a short blurb describing the video, advertisers will be listed in order of video appearance. Their listing will appear as, "See more from [COMPANY NAME] at [COMPANY URL]." An example is included in the specs page.

Inventory Smartsheet

**NOTE** For up to date inventory, please use the "Date-Based Product Position Availability Tool".